Results for June 2012

Patients Want EHealth And Personal Attention
According to the The Accenture Connected Health Pulse Survey, 2012, 90% of US patients surveyed want to embrace eHealth self-service options, such as access to health information, scheduling and prescription refills, but nearly half of them are not even aware that their health records are available electronically. Additionally, 85% want the option of communicating with their doctor in person» 1 Comments
Asian Americans Setting The Bar
According to a comprehensive new nationwide survey by the Pew Research Center, Asian Americans are the highest-income, best-educated and fastest-growing racial group in the United States. They are more satisfied than the general public with their lives, finances and the direction of the country, and they place more value than other Americans do on marriage, parenthood, hard work and career success.» 0 Comments
Helping To Build A Facebook Ad Model
According to a new report from Resolution Media and Kenshoo, "Exposure Rate," a new metric to measure targeted engagement on Facebook, takes center stage. The research focuses on interaction with Facebook Marketplace Ads (not to be confused with the Facebook Premium Ads offering) across various ad types and targeting criteria.» 0 Comments
Media Influence On Purchase Decisions
According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile, and TV commercials drive viewers to go online to find out more.» 2 Comments
Email Open Rates Up; Still Cost Effective Communicator
According to a new report from Epsilon and the Direct Marketing Association's Email Experience Council, the Q1 study shows a steady increase in open rates over both Q4 2011 and Q1 2011.» 0 Comments
CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment
According to research from Nielsen Catalina Solutions, consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.» 0 Comments
Who's In Charge of Communications With Customers?
According to the Genesys release of its Getting Closer to the Customer report, surveying more than 798 senior executives worldwide, 58% of C-level respondents consider the CEO responsible for new customer communications channels like social media and mobile, but only 28 of middle managers agree with their superiors' assessment, and 38% of those non C-suite executives pinpoint the marketing department as having the ultimate responsibility in this area.» 0 Comments
Americans Show Significant Shift In Perception of Chinese Brands
Li-Ning, a Chinese athletic footwear and apparel company founded by Chinese Olympic medal-winning gymnast Li Ning, released a study of over 2,000 American consumers to gain insight into the perceptions and preferences of U.S. consumers when it comes to Chinese products. Findings from the survey show a significant shift in U.S. consumers' perception of Chinese brands in the past five years, particularly among Millennials and upper income levels.» 0 Comments
Tablets Gain Mobile Video Viewers
According to a new comScore release on insights into the U.S. tablet market, tablets have reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month period ending April 2012, and nearly three times more likely to watch video on their device compared to smartphone users, with 1 in every 10 tablet users viewing video content almost daily on their device.» 0 Comments
It's Not All About Size
According MobileSTAT from Jumptap, screen size doesn't always matter when it comes to mobile ad performance. Data from the study showed that the Amazon Kindle Fire, which measures seven inches in length, had a 1.02% click-through rate (CTR) while the slightly larger, 9.7 inch iPad had a 0.9% click-through rate. While tablets tend to have higher CTRs than smartphones, screen size isn't always a predictor.» 2 Comments
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