Results for January 2013
  • U.K. Mobile Tel Booming
    According to global business consultancy Capgemini, and U.K. e-retail association Interactive Media in Retail Group, E-commerce in the United Kingdom will increase approximately 11.5% this year, to $138.0 billion (87 billion pounds) from $123.7 billion last year. That growth is down from 14% year-over-year growth in 2012, says the report. Andrew McClelland, chief operations and policy officer at IMRG, says "... in spite of continued tough trading conditions... as consumers concentrate on paying down debt... we are forecasting growth...
  • The Social Networking Experience

    According to Nielsen’s new U.S. Consumer Usage Report 2012, nearly 120 million people within television homes own four or more TV sets, and 16% of television homes own a tablet. Smartphone owners officially make up the majority of mobile subscribers, as 56% owned a smartphone as of Q3 2012. Additionally, the number of social media users continues to increase across all platforms as consumers use social networking as a vehicle to navigate the media universe.

    The personal computer is still at the center of the social networking experience, but consumers are increasingly looking to other devices to connect on social ...

  • Though Multi-Channel Users, Consumers Still Prefer Email Marketing
    According to the ExactTarget Marketers from Mars study, 33% of consumers want marketers to invest more in email, 24% want marketers to invest in the brand's website, and 22% of consumers want marketers to invest in creating a better Facebook experience.
  • Medical Diagnosis Online
    According to a national survey by the Pew Research Center's Internet & American Life Project, 35% of U.S. adults say that at one time or another they have gone online specifically to try to figure out what medical condition they or someone else might have ("Online Diagnosers.")
  • Binge Viewing or Wait-a-While?
    The Nielsen Cross Platform Report is introduced by Dounia Turrill, Cross Platform Practice Lead, by noting that for years, the notion of marathon, or "binge" viewing, and the amount and value of viewing behavior beyond the 7-day period has been widely debated. While currently the vast majority of commercial deals are transacted on a commercial+3 days of viewing basis, additional viewing of both the program and the commercial occurs between 3-7 days.
  • Email Driving Cross Channel Integration
    According to the Experian Marketing Services market survey addressing email acquisition and engagement tactics, 44% of total opens occur on mobile devices; 52% of marketers have used animated gifs in their email campaigns; marketers are seeing strong survey completion rates, regardless of offer; email is a strong performer as a generator of both website traffic and revenue; email marketers are testing subject lines and creative more than any other factors; 78% of brands use sales associates to collect email addresses.
  • Bring 'em Back
    According to the Listrak fourth annual study of the Internet Retailer 1000 Companies' Shopping Cart Abandonment practices, 30% more companies adopted shopping cart recovery tactics in 2012. The study found that 19% of the Internet Retailer 1000 companies sent at least one email to re-engage shoppers, up from 14.6% in 2011 - a 30.1% increase.
  • Google Sites Top Online Video Content Viewing
    According to the comScore Video Metrix, 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. The 11.3 billion video ad views in December is twice as many as in January 2012, and represents 59% year-over-year growth.
  • Paper Print Prevails For Purchases
    According to a recent Baynote study with the e-tailing group, analyzing consumer behavior across various retail channels during the 2012 holiday season, paper catalogs influenced twice as many consumers as both Pinterest and Twitter for both in-store and online purchases. Paper catalogs influenced 81.9% more in-store purchases and 42.9% more online purchases than Facebook. Social platforms were most influential to consumers between the ages of 25 and 34, while paper catalogs were most influential among consumers 45 years and older.
  • Top Uses For Computer And Smartphone Are Device Sensitive
    According to The Harris Poll in November 2012 there are both divergences and similarities in actions performed by smartphone owners using both the phone and the computer. When smartphone owners are asked which of a set of actions (common to both devices) they regularly perform on a smartphone and/or on a computer, the IM, or instant message is the most common smartphone use (87%) and the least common use for a computer (20%).
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