Recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago. According to the study, 60% of primary grocery shoppers usually or sometimes purchase private label bread or baked goods and 58% usually or sometimes purchase store brand cheese.
The survey found that retailers that aren't investing in technology to stay ahead of increasingly tech-savvy shoppers are hurting their own bottom line.
The report suggests that the most intuitive and useful way to look at mobile data for summary purposes is technically blending devices (iPhone and iPad) with operating systems (Android), OS and browsers.
A comparison between the 2010 and 2009 surveys reveals that fewer Americans are now "going green."
47% have prioritized marketing and sales as their top spend, with 24% noting business development as top priority and 23% opting for marketing and advertising. 23% of the respondents said they couldn't prioritize expenditures for 2011, given the current state of their business.