Results for May 2007
  • Zero to Dell in 2.84 Seconds
    According to data from the Gomez Last Mile network, reported by Internet retailer, in April a shopper with a high broadband connection could access a Top 50 retail site, on average, in 5.92 seconds, compared with 15.25 seconds for a low broadband connection and 54.65 seconds for dial-up.
  • Consumer Confidence Running Out Of Gas
    According to the BIGresearch May Consumer Intentions & Actions Survey, consumer expectations are for gas price increases up to $3.32 a gallon by Father's Day.

    Gary Drenik, President & CEO of BIGresearch, says "The expectation of ever-increasing gas prices has seeped into consumer attitudes toward the economy, as consumer confidence declined to 44.6% in May, versus April's 46.5%... consumers continue to look for ways to stretch their paychecks by deferring purchases."

  • Google & Yahoo! Dominate With 86% of U.S. Searches
    According to a recent Hitwise report, 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.86 percent of U.S. searches, while Google and Yahoo! captured 86% in April.
  • Keyword Price Stability Shifts Focus to Marketing Mix
    According to the current Keyword Price Index from Fathom Online, the average keyword price paid by online advertisers declined 3.3% percent in the first quarter of 2007 to $1.46. Despite the modest decrease, the recent trend in keyword prices over the past three quarters has been relatively stable, and is just 5% higher than the first quarter of 2006, when the average keyword price was $1.39.
  • The Broadcast Media Internet Audience
    An in-depth look at the Internet audience for broadcast media during the last week in April, 2007, including destinations, demographics, advertisers, ad sizes and delivery methodology.
  • Local TV Web Sites Gaining on Newspaper Sites
    A new 85-market study, available at the Editor & Publisher/Media Week Interactive Media Conference May 23-24, comparing local TV and newspaper web sites reveals that local TV stations are gaining strength with online visitors. WRAL.com, the web site of TV station WRAL-TV in Raleigh-Durham, North Carolina ranks number one in the nation with a 45.8% reach with adults 18+, or more than 474,100 people visiting the TV station's web site in a typical month, among the more than 600 newspaper and TV web sites measured in the U.S. by The Media Audit.
  • Americans Spend Half of Their Spare Time Online
    According to Netpop I Play, a new report from Media-Screen, broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.
  • 70% of TV Sets in Cable Households Do Not Have a Set-Top Box
    New consumer research from Leichtman Research Group, Inc. finds that 23% of all TV sets in consumers' homes do not receive cable or Direct Broadcast Satellite (DBS) programming. This represents over 70 million TV sets in US households that only receive over-the-air broadcast television.
  • Internet Captures More Automotive Ad Dollars
    According to a new report from Borrell Associates, automotive ad spending will reach $31 billion this year, but total ad dollars will grow only 1.7% over the next five years, compared to an annual growth rate of 3.7% in the last five years. Online spending for the industry will reach $2.8 billion in 2007, 7.6% of all automotive advertising, representing annual growth of 13%.
  • First Quarter Sees Almost Three Million New High-Speed Internet Subscribers
    According to Leichtman Research Group, Inc., the nineteen largest cable and telephone providers in the US, representing about 94% of the market, acquired over 2.9 million net additional high-speed Internet subscribers in the first quarter of 2007. The top broadband providers now account for 56.2 million subscribers, with cable companies having over 30.7 million broadband subscribers, and telephone companies having over 25.4 million subscribers.
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