Results for November 2013
  • 3/4 of Pinterest Usage on Mobile
    According to Piqora, having performed "the first scientific and quantitative research" of 1,000 brands on Pinterest between February and October of this year, the Pinterest mobile user base grew 50% this year, and 75% of usage happened on a mobile device.
  • Multi-Generational Families Overlooked In Advertising
    According to new research from Mintel, multi-generational families are more likely, than all parents surveyed, to say they have increased spending on their kids in each of the categories considered, but 50% wish families like theirs were better represented in TV and print ads.
  • Online/Digital Media Growth Lifts Ad Revenues
    According to the BIA/Kelsey updated Annual U.S. Local Media Forecast, total U.S. local media ad revenues are expected to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8% compound annual growth rate, growing faster than the firm originally forecast earlier this year.
  • 76 Seconds Or Out
    According to LivePerson, in its second annual "Connecting with Customers" research, today's consumers want access to information and support instantly, and if they don't find what they need quickly, they will look for it somewhere else. The study finds that, on average, consumers won't wait more than 76 seconds if they need help during their online journey.
  • Choose Your Words Wisely
    A recent study by MailChimp, is prefaced by saying that people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention. With so much pressure on the subject line to entice the potential reader, the study was designed to determine how much of a difference a single word can make in a campaign's open rate.
  • Do Celebrity Endorsements Move The Needle?
    Results of The Harris Poll of 2,577 adults, surveyed online, show that 53% of Americans say that celebrities can make a large or some positive difference to the cause they are promoting, up from 45% who said this in 2008. 22% believe these celebrities can make little positive difference for their cause and just 16% say they make no difference at all.
  • SMBs Boosting Facebook For Mobile
    According to a new study from BIA/Kelsey, small businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs ultimately driving big revenues for the social media giant.
  • Should Digital Audience Growth Objective be Quantity or Quality?
    According to ExactTarget, who published the 2009 Email List Growth Study, an in-depth examination of marketers' top subscriber growth tactics, direct digital marketing has expanded far beyond email to include previously untapped channels like mobile and social media.
  • Where's The State of Native Advertising?
    According to a new survey by Hexagram and Spada to gather input from the key stakeholders most likely to be involved with, and affected by, the rise of native advertising: publishers, brands, and agencies, publishers are driving current use, with 62% of publishers currently offering native advertising and another 16% planning to do so within the year.
  • Holiday Deals For "Shopping Small"
    According to the second annual Small Business Saturday Insights Survey, by the National Federation of Independent Businesses (NFIB) and American Express, with five fewer shopping days between Thanksgiving and Christmas, many small business owners say they'll be pulling out all of the stops to get customers into stores during the critical holiday shopping season.
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