According to a worldwide analysis by MediaMInd of more than 1 billion in-stream video ad serving template (VAST) impressions worldwide showed that, during the first six months of 2012, they received an overall click-through rate (CTR) of 2.84%. During the same period, nearly 2 billion video player-ad interface definition (VPAID) impressions experienced a lower overall CTR than VAST but solid interaction rates: 1.63% and 9.57%, respectively.
A nationally representative phone survey, by the Pew Research Center's Internet & American Life Project, finds that 46% of internet users post original photos and videos online they have created themselves, and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites.
According to uSamp, looking at the mobile shopping habits of 1,100 men and woman, ages 18 - 75, 12% of woman find themselves shopping on their mobile devices while in the waiting room at the doctor's office. On the other hand, 25% of men most frequently shop on mobile while at the office.
According to a new study by Trademob, online click fraud is a problem for advertisers, and click fraud on mobile ads is already quite well developed. The study, looking at six million mobile ad clicks, served across ten different ad networks, showed that 40% of mobile ad clicks are either accidental or fraudulent.
According to a recent study by Intel Corporation, conducted by Ipsos, across the globe people share information online for two main reasons: connection and expression. The majority of adults and teens report feeling better connected with family and friends because they share online.
According to a new study by Ryan Partnership, branded shopping apps are the strongest driver behind unplanned purchases. Branded content on social networks drives people to try new products, and texts and social media are most likely to influence where people shop.
According to new research from Avid and Ovum, says George Winslow of B&C, broadcasters and media executives are generally optimistic about both their traditional businesses and the prospects of their new digital distribution channels. 75% of media executives believe online, social and mobile platforms actually drive audiences to watch more television content
With Fall around the corner, and WalMart doing Great Pumpkin setups, here's some trends from last year's Halloween campaigns compiled by Experian to anticipate this year.
According to the findings of the "2012 Meetings Industry Pulse Indicator" from Successful Meetings, 63.9% of C-suite executives, presidents, and vice presidents predict that business conditions will be the same at the end of the year as they are now. Of the remainder, optimists outnumber pessimists, with 23% of respondents predicting better conditions and 13% predicting worse conditions.
According to Chango's new "Search Retargeting Barometer, Q3 2012," search Retargeting' is the fastest growing form of retargeting and is used for acquisition, prospecting and competitor conquesting, not just winning back lost visitors. To demystify the concept of Search retargeting, Chango clients featured in the report represent industries as diverse as retail, financial services, travel, auto, education and B2B.