Results for December 2010

Tweeters
According to the first-ever survey reading from Pew Research that exclusively examines Twitter users, 8% of online adults said they do use Twitter, with 2% doing so on a typical day. This survey also showed that 74% of American adults are Internet users, meaning that the Twitter cohort amounts to 6% of the entire adult population.» 0 Comments
Branded Display Ads Close Search Gap
According to a recent eMarketer forecast, growth in spending on online display ads will outstrip that for paid search through 2014, though search will continue to take the greater share of dollars. In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated at 13.9%. But between 2011 and 2014, the study projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind.» 0 Comments
Trendy Trends For 2011
According trendwatching.com, 'trends' still can mean everything from 'Ageing populations in Central-Europe' to 'Spring 2012's skirt lengths', but this report focuses on consumer trends. Not macro trends. Trends don't just 'emerge' on 1 January or end on 31 December, says the report. All trends are constantly evolving, and all of the content in the report is one way or another already happening.» 0 Comments
Women OK With Online Video Advertising
According to a cooperative study between Nielsen and the Today Show, women aged 25-44 are a major force behind the rapid adoption of online video content in the U.S. The study uncovered not only when, but how and why women use online video in their daily lives.» 0 Comments
Kids Have Influence and Fears
According to a new study from Harris Interactive, reported by MarketingCharts, three-quarters of 8-to-24-year-olds use a social networking site and 68% spend time on a social networking site daily. 86% of 18-to-24-year-olds and 71% of 13-to-17-year-olds use Facebook. 28% of 8-to-12-year-olds use Facebook, as well.» 0 Comments
Trade Shows Trading Up
The Center for Exhibition Industry Research (CEIR) announced that data collected for the annual CEIR Index report for the third quarter of 2010 indicates positive growth in all metrics for the first time since the first quarter of 2008. The now broken string of nine consecutive quarters of negative growth was an industry record surpassing the seven consecutive quarters between 2001 and 2003.» 0 Comments
Video On Demand Boosts Live Viewing
A new survey measuring consumer behaviors and attitudes toward Video on Demand (VOD) by Avail-TVN, conducted by Frank N. Magid Associates, finds that nearly two-thirds of consumers say that availability of television program episodes on-demand make them more likely to watch those television shows on a regular basis.» 0 Comments
Income Level A Precise Predictor of Internet Use
Analysis of several recent surveys conducted by the Pew Research Center's Internet & American Life Projects find that there are key differences between those who live in households making $75,000 or more relative to those in lower-income households. Some 95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.» 0 Comments
Forward Looking Ad Spending; FYI
According to ZenithOptimedia's study, "Advertising Expenditure Forecasts," global ad spending will increase 4.9% this year and grow at an annual rate between 4.6% and 5.2% over the next three years. In the U.S., ad spending will increase by 2.2% this year, and will be up by a projected 2.4% next year. Ad growth will be led by Internet advertising, which is projected to increase 12.5% next year and up an average of 10.6% a year through 2016, according to the report.» 0 Comments
Shopping List for Kids Of All Ages
According to a recent survey by Nielsen, kids are eyeing some wallet-stretching electronics this holiday season.

Across a multitude of electronic offerings, the Apple iPad leads all devices (31% interest in future purchase) among American kids ages 6-12. Apple's iPod Touch is also popular choice among kids, generating similar levels of interest as computers. Of note, the iPod Touch outpaces the perennial handheld gaming favorites Nintendo DS and Sony PlayStation Portable - though look for the Nintendo 3DS to make a splash with young gamers when it releases in Spring 2011. Among gaming consoles, kids indicate they will be ...» 0 Comments

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