Results for August 2007
  • DVRs in One Out of Five U.S. Households
    New consumer research from Leichtman Research Group, Inc. based on a survey of 1,300 households throughout the United States, found that over one in every five households in the United States now have a Digital Video Recorder, up from about one in every thirteen households just two years ago.
  • Business to Business New Media Marketing Budgets More Aggressive Than Business to Consumer
    Kate Maddox, summarizing in BtoB a recent joint survey by the Association of National Advertisers and BtoB, conducted by Guideline, reports that "...one of the most significant findings is that 31% of B2B marketers allocate 20% or more of their total media budgets to new media platforms, compared with only 5% of B2C marketers.
  • Alternative Advertising To Lead Five-Year Communications Growth
    Communications will be the third fastest growing of the 15 economic sectors during period from 2007 through 2011, trailing only the agriculture, forestry & fishing and federal sectors. Spending on communications is expected to remain the fourth largest economic sector during the forecast period, lagging behind the services, finance, insurance & real estate, and state & local sectors.
  • Global Findings Show Decline of TV as Primary Media Device
    A new IBM online consumer study, a component of the upcoming report "The end of advertising as we know it" planned for the fall, shows that among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.
  • Moms Search to Shop
    DoubleClick Performics recently released data resulting from a usage study targeting "moms," and completed in cooperation with Microsoft and ROI Research, which showed that of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. 86 percent of respondents said search engines are the most efficient way to find information.
  • Content Replaces Communications As Primary Web Use
    According to the Online Publishers Association, Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago. The Internet Activity Index, conducted by Nielsen//NetRatings, shows that communications accounted for 46% of consumers' time online in 2003. A dramatic shift has taken place since then, with consumers now spending 47% of their time with content and only 33% with communication.
  • Big Spenders On Their Way Back To College
    According to the NRF, from a study conducted by BIGresearch, students and their parents will spend a combined average of $956.93 on back-to-college merchandise, up from last year's $880.52, for a total of $47.3 billion gearing up for college.
  • Phone Companies Grabbed Most of New Broadband Subscribers Last Quarter
    According to a new study by Leichtman Research Group, the nineteen largest cable and telephone providers in the US, representing about 94% of the market acquired over 1.7 million net additional high-speed Internet subscribers in the second quarter of 2007. The top broadband providers now account for nearly 58 million subscribers, with cable companies having 31.5 million, and telephone companies over 26.4 million.
  • Agencies and Prospects May See Things Differently
    Last week, our ResearchBrief quoted a study that suggested a disconnect between tech-sellers and tech-buyers in terms of information desired and the seller's presentation material and technique. Now, a newly released Business Intelligence Study from Pearlfinders finds sharp contrasts between what marketing agencies say and what marketing decision-makers are saying. Agree or not, the Study deserves some study.
  • Women's Mind-Set Defines Shopping Habits
    According to a new online survey of over 3,000 women, ages 18-49, by AMP Agency, how a woman approaches shopping does not change as she grows older, shifts from life stage to life stage, moves from region to region, has children, or moves income brackets. A woman's approach to shopping is very much part of who she is: "it is part of her DNA."
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