by Jack Loechner on May 29, 6:15 AM
Smartphones are now the third most-owned CE product in the country, trailing only televisions and DVD/Blu-ray players, a key reason why ownership of digital content is now poised to surpass traditional content within the next few years.
by Jack Loechner on May 28, 6:15 AM
In today's marketplace, where the customer experience is a major differentiator and competitive advantage, CMOs today find themselves at the intersection of the brand experience and their organization's culture.
by Jack Loechner on May 27, 6:15 AM
According to the Call Intelligence Index published by Invoca, mobile marketing is driving high-intent buyers to call businesses at a rapid rate. For its first annual index, Invoca analyzed more than 32 million phone calls placed to businesses across 40 industries in 201
by Jack Loechner on May 26, 6:15 AM
According to a study by Econsultancy, in partnership with Quantcast , based on interviews with both client side digital professionals, agencies and vendors and senior-level marketers, 62% of marketers surveyed said they were running programmatic advertising campaigns specifically for branding objectives as opposed to direct response.
by Jack Loechner on May 25, 6:15 AM
Bronto has teamed up with Apparel Magazine to answer what factors influence online spending, why shoppers abandon their cart and more. By 2016, says the infogram, ecommerce will make up 9% ($327 billion) of $3.8 trillion in U.S. retail sales, and mcommerce will make up 8% ($27 billion) of that 9% in ecommerce sales
by Jack Loechner on May 22, 6:15 AM
According to the recently released Deloitte "Digital Democracy Survey," streaming video services, used by more than 42% of American households, has overtaken live programming as the viewing method-of-choice, with 56% of consumers now streaming movies and 53% streaming television on a monthly basis
by Jack Loechner on May 21, 6:15 AM
According to the new Programmatic Advertising Report released by Advertiser Perceptions, while buyers are focusing their efforts on better performance and a stronger ROI, sellers are looking for easier to use products, improved audiences and more premium inventory.
by Jack Loechner on May 20, 6:15 AM
Brand marketers are seeing the value in audience targeting for their campaigns and recognizing the importance of reaching the right audience to add relevancy and truly make a difference. The study finds that these tools have clearly addressed a market demand and are providing marketing and advertising executives with much-needed insight.
by Jack Loechner on May 19, 6:15 AM
According to the Cardlytics 2015 Card-Linked Marketing Consumer Sentiment Study with the Harris Poll, more than 8 in 10 US adults who use mobile or online banking applications see some benefits to using card-linked marketing, delivering relevant ads to consumers (e.g. special offers such as coupons or discounts via email or text,) using purchase data.
by Jack Loechner on May 18, 7:35 AM
In recently-released survey results from the Digital Democracy Survey, 8 in 10 Americans aged 14+ say recommendations have a medium (43%) or high (38%) influence on their purchase decisions.