Results for April 2007
  • User Generated EMedia Content Threatens Traditional Providers' Business Model
    According to results of a survey released by Accenture, media and entertainment executives see the ability and eagerness of individuals to create their own content as one of the biggest threats to their business. 57 percent of the respondents identified the rapid growth of user-generated content (amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs) as one of the top three challenges they face today.
  • Almost Half of Recent Movers Choose Non-Traditional Phone Service
    According to Telephia's Total Communications Survey for Q4 2006, 49 percent of households who have moved recently have chosen non-traditional residential phone options. Twenty-five percent have opted for wireless only, while thirteen percent have chosen a cable phone option.
  • One Hundred Forty Bucks a Pop, for Mom
    According to the National Retail Federation's 2007 Mother's Day Consumer Actions and Intentions survey, consumers plan to spend $15.73 billion This Mother's Day, spending an average of $139.14 on the holiday compared to last year's $122.16.
  • Face-To-Face Advertising Passes Print Counterpart
    According to a report from American Business Media president & CEO, Gordon T. Hughes, the face-to-face events industry is a rapidly growing, critical part of today's integrated business media environment. Face-to-face revenue has surpassed that of its print counterpart for the first time: In 2006, business media trade shows accounted for 36% ($11.3 billion) of industry revenue; magazines accounted for 35%. Events are the third-fastest growing segment of business media, surpassed only by digital and custom media.
  • Web Audience Measurement by Cookie Counting Considerably Overestimated
    comScore recently released a study that analyzes the validity of using cookie-based data to measure unique visitors and to guage the number of unique users that were served an ad by an ad server. The results indicate that Web site server logs that count unique cookies to measure unique visitors are likely to be exaggerating the size of the site's audience by a factor as high as 2.5, or an overstatement of 150 percent
  • AM/FM Radio Continues to Dominate Digital Audio Platforms
    According to the latest study by Arbitron and Edison Media Research, AM/FM radio continues to have a big impact on people's lives. Nearly one in five consumers say radio impacts their lives, ranking second only to mobile phones (35 percent) as the audio platform/device that has the biggest impact on the lives of its users.
  • Map Quest and Google Maps Lead Online Travel Destinations
    A drill-down on travel sites, viewer demographics, advertisers and ad sizes and types.
  • Fitness, Diet Aids and Spas Boost Drug Ad Spending
    According to figures recently released by the Publishers Information Bureau, total magazine rate-card-reported ad revenue for the first quarter rose 6.9% compared with the same period last year, closing at $5.3 billion. Ad pages were up 1% for the quarter. Total PIB revenue for the month of March 2007 increased 8.8% compared to last year, closing at $2,282,204,898. Ad pages totaled 22,388.48, up 2% from March 2006.
  • Web Plays Key Role in Chinese Economy
    It's the Chinese consumer that's playing a starring role in the growth of the Chinese economy. The 18-34 age group of 380 million, with 191 being men, are large consumers of luxury brands and other key consumables that multi-national marketers want to convert as customers.
  • More That a Fourth of Retirees Have Incomes Over $50,000
    A recent report from The Media Audit show that the number of retirees in the 87 metropolitan markets surveyed regularly, with household incomes of $50,000 or more, increased from 23.2 percent to 27.6 percent from 2003 thru 2006.
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