Trends Changing the World Part 1 of 2 There's more information in this 21 page report from The Futurist than you may want. On the other hand, there's probably something important buried in here that will be extremely helpful to a marketer, planner or buyer for the development of strategies in the future. So, here are some interesting excerpts. Tomorrow we'll continue with even more excerpts, and we encourage you to read the whole report. For four decades, Forecasting International Ltd. has conducted an ongoing study of the forces changing our world. Veteran forecaster Marvin J. Cetron of …

More Holiday Retrospect Not unlike ad ratings of Christmas Past, store, site, and brand performance is equally important in planning for the future. According to statistics released by Media Metrix, unique visitors to retail Web sites on average reached 34.3 million each week during the 2000 holiday shopping season, up 30.3% over last year. The visits surpassed the Web's overall growth of 18.6% during the same period. (Nov. 26, through Dec. 24.) Six of the top ten gaining retail sites were traditional offline brands - Walmart.com, Bestbuy.com, AmericanGreetings.com, Staples.com, Hallmark.com and Sears.com. Amazon.com is the number-one retail …

PC Marketing Focus Fine-Tuned If you're a PC marketer, here's some interesting demographics and purchasing influences from a study by Harris Interactive, released in December, of more than 69,000 Internet users. The study measured consumer technology use, and home PC purchases. The study's results show: - that the male head of household is involved in making the brand decision in 72% of PC purchases, - the female head of household is involved in 59% of the decisions. - among first time buyers, the female head of household is involved in 72% of the decisions compared with …

Health Clicks According to a new report from the Pew Internet & American Life Project, half the people who have used the Internet to get health and medical information say this information has improved the way they take care of themselves. 52 million American adults - "health seekers" - have sought health and medical information on the Web and a majority of them go online at least once a month to get health information. As an advertiser to this market segment, the full report highlights significant issues, areas of concern and(intrinsically) marketing and merchandising opportunities! Key findings …

Ad-based Future A report by Brent Marcus, released in December by Digitrends Magazine, points out that there will be many more opportunities for advertisers to buy cost effective space on the Internet over the next 5 years. Some of these moves present buyers with some tactical long range benefits. Drawing from a report from Forrester Research, he says that Forrester's analysts project that by 2005, ad-based business models will thrive, supported by $27 billion in ad revenues, and that advertisers unwilling to pay exorbitant amounts for prime spots will find other sites to buy space on. The report …

The Holidays Online On December 31st, PewInternet released the results of a study, conducted during the Pew Internet & American Life Project, describing basic insights into online users during their holiday experience between November and December. This may be more than you ever wanted to know, but some of the key findings are: People used the Internet to socialize and celebrate. - 53% of Internet users (over 51 million people) sent emails during the holiday season to relatives and or friends. - 24% of Internet users went to the Web to get information on crafts and …

With streaming media becoming a cutting edge placement opportunity, we’ll report occasionally on the top broadcast and internet stations carrying this type of advertising. MeasureCast, Inc. now provides audience size and demographic reports. The weekly ranking is based on Total Time Spent Listening (TTSL) - the total number of hours listeners access an on-line station's streamed content. Internet-only broadcaster MEDIAmazing.com took the number one spot in the MeasureCast Internet Radio Top 25 ranking for the week of December 25. New York talk radio station WABC-AM came in second place after four weeks in the top spot. Nevertheless, ABC Radio …

The Host of Christmas Past Overall, consumers were less generous in their spending for gifts this season, but the internet providers far outdid their brick-and-mortar counterparts, almost doubling their performance of the previous year. According to figures from Goldman Sachs and PC Data Online, consumers purchased $8.7 billion in merchandise between the first week in November and Dec. 17, up from $4.2 billion during the same period a year ago. During the week leading up to Dec. 17, consumers spent $1.6 billion, up slightly from $1.5 billion the week before and almost twice the $878 million recorded during …

B2B Better Than Not 2B According to the new eGlobal Report, released on December 27, 2000 by eMarketer, growth of e-commerce through 2005 will be driven by the B2B segment, not retail business-to-consumer transactions. The B2B sector currently accounts for 79.2% of total e-commerce activity, but will grow to 87% of total e-commerce by 2004. By 2004, the report projects worldwide B2B e-commerce will reach $2.776 trillion in revenues. The Report also reveals a considerable disparity among the various forecasts of total worldwide e-commerce revenues by year 2004. The forecasts range from $963 billion (ActivMedia Research) to $4 …

Looking At Households With Kids In two recently released studies of children's media and home technology use, Statistical Research, Inc. reports that almost 1/2 of kids 8 to 17 have no adult rules governing their television time, but households with children are much more likely to be high-tech, early-adopter homes. Kids 8 to 17... - 46% No adult rules governing television time - 40% On-line without parental restrictions Those with TV restrictions... - 24% No adult content - 24% Number of hours limited - 20% No TV after a certain hour - 17% Can watch certain …