The Game’s the Thing... Advertisers have more than one medium to reach the PC and console "gaming market." And, according to a new study by PC Data, gaming is no longer just a man’s folly. The study reveals that while males make up 55 percent of overall gamers, females for the first time comprise a majority of online gamers. Either online or on the shelves, almost one in five U.S. households was expected to buy console or PC games this Holiday season. PC Data estimates that US consumers have already spent $3.4 billion on games and that the …

Email Marketing Lists: Renting vs. Building Though not data related research, our digging has come up with a useful Marketing Memo from Boldfish.com that could be very helpful if direct marketing through email is one of your selected media strategies. Some excerpts from the report are included here, and the address for the entire memo is included. Develop or acquire the list that fits your target audience by meeting a specific set of select requirements, be it by geographical demographic, income, or profession. Then, an important characteristic of your email list is Opt-in... requested by the recipient. …

Girls Online In a press release on 12/13, Statistical Research, Inc. described some of the results of their report How Children Use Media Technology. They noted that though the typical Internet surfer has often been depicted as a teenage boy wearing a backwards baseball cap, the report suggests that girls are actually more avid web users. Drawing on firsthand interviews with kids, the study shows that girls, ages 8 to 17, spent more time on-line (yesterday) than boys (46 minutes versus 35) and that they used the Internet on more days of the past week (2.7 days versus …