According to a new report from the Newspaper Association of America, over 47.3 million people visited newspaper Web sites in September, the most in any month since NAA began tracking online usage in January 2004, taking into account home and work Internet usage. That represents 31.9 percent of all Internet users, and is up 15.8 percent from 40.9 million for the same period last year.
A new report from Telephia, provider of performance measurement information, finds that the demographic audience for Sports mobile websites varies significantly from one website to another. Visitors to CNN-Sports Illustrated were two times more likely to be African-American when compared to all Sports website visitors, while the CBS Sportsline audience was 2.4 times more likely to be Hispanic.
A new survey, jointly-commissioned by the two leading broadcasters serving primarily Chinese viewers in Los Angeles and San Francisco, revealed that the overwhelming majority of California Chinese prefer to use Chinese language media, especially television. Interviews were conducted in the language of respondent's choice: Cantonese, Mandarin or English.
According to a recent BIGresearch survey which asked people for a verbatim response to "issues that are on their minds," consumers definitely have a lot to say. Joe Pilotta, VP of Research at BIGresearch, noted that "A general uncertainty seems to be growing among the majority of consumers who are attempting to come to grips with a multitude of uncontrollable events ranging from terrorist's threats, the war in Iraq, natural disasters, the direction of the country, job losses, the rising cost of products, energy, and interest rates."
Online marketing services company, eROI, Inc., will soon announce the results of their Q3 2005 study on email deliverability and efficiencies, which shows that email read and click rates are the lowest during the middle of the week and the highest on Sunday and Friday. In addition, the report reaffirms that sending volume is inversely related to how reads and clicks are going to react, with the exception of Saturday.
comScore Networks, Yahoo!, and Media Contacts released new research quantifying the impact of Web search engines on domestic travel spending. In April, 35 million U.S. consumers used a search engine to initiate travel planning, and those who bought travel online ultimately spent an estimated $6.6 billion in the category during the eight week analysis period.
The "2005 Consumer-Generated Media (CGM) and Engagement Study" a new study of consumer behavior by Intelliseek Inc., reports that consumers are 50 percent more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV ads. Consumer trust toward traditional advertising is being challenged by growing confidence in consumer-generated-media (CGM), and the recommendations of other consumers.
According to the findings of the latest National Retail Federation 2005 Holiday Consumer Intentions and Actions Survey survey, conducted by BIGresearch, the average consumer plans to spend $738.11 this holiday season, up 5.1 percent from the previous year, and plans to spend an additional $86.62 on themselves. Tracy Mullin, President and CEO of NRF, said "...consumers plan ahead and budget for the holidays. With extra money tucked away, ...shoppers will be hitting the stores and spending..."
According to a U.S. population survey, "How America Searches," by icrossing and Harris Interactive, 88% of online adults who purchase online conduct research at least sometimes prior to completing their purchase. 65% said they often/always rely on the internet to research unfamiliar products, while 60% always or often research to find the best price.
According to a newly-released IDC study, the worldwide enterprise instant messaging applications market jumped 37% in terms of year-over-year revenue in 2004, and the value, necessity, and use of IM applications for business use is expected to grow from $315 million in 2005 to $736 million in 2009.