A recent Whitepaper, prepared by Omniture, Inc, a software provider for data storage and analysis, brings to light some B2B marketing insights and supporting secondary data for the development of strategies and tactics. Though not primary research, it supports good background planning.

According to new consumer research from Leichtman Research Group, VOD is now in 25 million digital cable homes, and 60 percent of digital cable subscribers have used VOD, up from 25 percent two years ago. The research firm says, however, that the overall impact of DVRs and VOD on US television viewing remains small. LRG estimates that less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing - up from about 2% a year ago.