Results for May 2009
  • Mobile Users Play Games At Work For A "Short Break"
    PopCap Games announced results of a new survey that shows 57% of AT&T wireless customers who were polled play mobile games on their wireless devices. On average, these gamers purchase four mobile games per year, and 17% of mobile gamers consider their cell phone to be their primary device for playing video games.

    50% say they play mobile games during work hours, while one in seven mobile gamers say they most often play games on their phone during work when they need a short break.

  • SEM To Acquire, Email To Retain, As E-Commerce Grows
    According to the first installment of of Retailing Online 2009: Marketing Report from Forrester Research and Shop.org, e-commerce sales, including event and movie tickets, will grow about 11% to $156.1 billion this year from $141.3 billion in 2008. Online sales will account for 6% of total retail sales this year, up from 5% last year. Retailers report that their conversion rates continue to hover between 3% and 3.5%.
  • TV Elevates Brand Status and Quality With Young People
    According to study results released by MTV Networks International, reported by MarketingCharts, television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing. The study finds that one in four young people between ages 12-24 report that they first see or hear of brands or products from TV ads, and 60% claim that TV ads play a role in their brand decisions.
  • Meeting Optimization Too
    According to a new international study from Doodle, by research group LMRMC, business professionals spend 4.9 hours of an average workweek to arrange, on average, seven meetings. And, traditional means for meeting coordination dominate the situation in today's businesses: email, electronic calendars and meeting requests, telephone and online calendars. Except for holidays, says the report, that's 230 hours spent arranging meetings, not attending them, or 29 working days, nearly six working weeks a year.
  • Working Moms Turn To Technology
    According to M2Moms, 60% of moms feel that marketers are ignoring their needs, and 73% feel that advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
  • Newspaper Circulation Skids
    According to a new report from the Audit Bureau of Circulations, for the six months ended March 31, 2009, the largest daily newspapers are losing subscribers at a record pace, with circulation down 7% compared with the same period in March 2008. For Sunday newspapers, circulation was down 5.3%.
  • Traditional Video Still Almost 100 Times More Popular Than Online Video
    According to the recent Magna Online Video Forecast, the US market for online video will grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. Though these figures represent downward revisions from a previous forecast, these gains, says Magna, will likely outpace growth rates for most other emerging media platforms.
  • Twitter Just A Blip So Far
    Findings of the Online The Harris Poll, conducted between March 31 and April 1, 2009, show that 51% of Americans do not use Twitter or have a MySpace or Facebook account. 48% of adults have either a MySpace or Facebook page, with 16% of adults updating their page at least once a day. While the media may have found Twitter, only 5% of Americans are currently using it.
  • Apps Are Everywhere
    In only nine months, reports Internet Retailer, Apple's App Store has proven itself a hot commodity. It features more than 35,000 applications available to consumers in 77 countries, enabling developers, including retailers, to reach tens of millions of iPhone and iPod Touch users.

    According to the Compete quarterly Smartphone Intelligence report, 24% of Smartphone users have spent anywhere from $10-$50 for a single application, while 28% have spent between $5-10 on a single app.

  • Ready, Aim...
    According to the results of a recent comScore study of vertical ad networks, targeting ads to specific audiences online according to demographic or category content, the collective reach of vertical ad networks tracked has increased substantially in the past year, from 21.5% of the total U.S. Internet audience in March 2008 to 57.1% in March 2009.

    Vertical ad networks tracked include entities such as Adify Media, Federated Media, Glam Media and Travel Ad Network, among numerous others.

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