Results for November 2011
  • Print Goes Mobile
    According to a survey published by the Audit Bureau of Circulations. 85% of the magazines and newspapers in the U.S. and Canada currently offer mobile content for e-readers, smartphones or tablets. Just 76% of magazines and newspapers offered mobile content last year. "Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings," found that 88% of newspapers, 83% of consumer magazines and 79% of business publications offered mobile content.
  • The Power of Radio
    According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy. Comparing results among consumers who had been exposed to radio ad campaigns (via listening to at least one station airing the ads) with a control group of people in the same market who had not listened to those stations, on average, consumers' exposure to radio ads generated a lift at all stages of the ...
  • To Catch A Young Voter: Friend 'em
    According to a new study from Scarborough Research, Young Voters (American adults aged 18-24 who say they are registered to vote in the district of their residence) make up 10% of all self-identified registered voters. These Young Voters are much more social media savvy, more evenly spread across the political spectrum and more racially and ethnically diverse than all self-identified registered voters.
  • Weekly Sweeps... Snippets For Your VFOGI
    1. Cash-Strapped Consumers Shift Brands 2. In Sickness and In Health 3. Five Companies Dominate Digital Ad Spend
  • Count On Mom Bloggers For Social and Environmental Support, And Votes
    According to a new study from Scarborough Research, Mom Bloggers' social and political influence reach far beyond the confines of the playground (Women with at least one child in their household and have read or contributed to a blog in the past 30 days. They make up 14% of all American moms.) The study shows that Mom Bloggers are much more politically involved and socially mindful than their non-blogging counterparts, and are more than twice as likely as all mothers to have contributed to a political organization in the past twelve month
  • Surprise! Men Are Social Shoppers
    Performics unveiled its 2011 Social Shopping Study, conducted by ROI Research, which found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.
  • Tablet News Readers Significant, But Only a Harbinger...
    According to a study conducted by the Pew Research Center's Project for Excellence in Journalism, in collaboration with The Economist Group, 77% of tablet owners use their tablet every day. They spend an average of about 90 minutes on them. Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind. 53% get news on their tablet every day, and a majority says they would not be willing to pay for news content on these devices.
  • VOC Going To Waste
    A new study by MarketTools, Inc., shows that, although 34% of the executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and its products, less than one-fourth of these executives said that their companies "always" respond to these customers.
  • Consumers Willing To Share Data, But At A Price
    According to a new study by McCan Truth Central, consumers are concerned about "Privacy", but "privacy" is a complex, multi-dimensional issue that encompasses everything from personal, real-world snooping to sharing data online. When it comes to data sharing, though, one must unpack the issue even further, says the report.
  • Smartphone Plus Tablet Ownership Boosts Mobile Spending
    Recent findings from a survey of U.S. smartphone and tablet owners, by Ipsos OTX MediaCT, indicate that tablet ownership increases the frequency of mobile shopping, improves the purchase experience, and makes consumers who own both devices use their smartphone more often.
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