9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

...how marketers can incorporate influencer marketing into their toolbox, more people were willing to follow an influencer's recommendation (82%) than an average customer's recommendation (73%).

According to the Walker Sands Future of Retail study, the third annual consumer survey has documented the changing habits of today's shoppers as more buying has shifted to e-commerce.

In 1972, President Richard Nixon established a national observance of Father's Day to be held on the third Sunday in June.

U.S. adults leading their families' back to school shopping this year, analyzing their shopping habits around three key categories of items: clothing, school supplies and food/snacks, many U.S. families begin their BTS shopping as early as May, and marketers are already ramping up their back to school marketing efforts.

Mars/Venus, Main Street/Wall Street - the differences in characteristics and concerns between men and women are considerable, says the latest Shullman Luxury and Affluence Monthly Study.

this year, 182.9 million Americans will use the internet while watching TV at least once a month, That's 80.3% of internet users.

Pioneering research into the new economics of multisided platforms, presents a paper concluding that retail profits are plummeting, but the best retailers are those who combine bricks and clicks.

When Pinterest and Instagram introduced click-to-buy features last summer, (BuyButtons,) the hope was that they'd help brands turn mobile browsers into shoppers.

New data from Juniper Research has found that spending on digital retail marketing is set to increase from $174 billion in 2015, to $362.1 billion by 2020.