To determine the value of PR "Pitches" from public relations professionals, Fractl surveyed 1,300 publishers, writers, and editors from online publications. 27% of respondents at top-tier sites say they find PR pitches valuable/completely valuable, and 52% say they find them slightly valuable.

According to Zenith's Programmatic Marketing Forecasts, programmatic advertising will grow 31% in 2017, faster than all other digital channels.

In 2016, Influence Central surveyed more than 400 U.S. women, looking at major trends in social media recommendations and reviews to determine the overall impact of social media when consumers need advice, opinions, and recommendations.

Virtual reality will emerge as the next big thing in digital advertising says the Interactive Advertising Bureau (IAB), by Leonard Klie, in a recent report citing opportunities for immersive storytelling, shopping, product demos, and the power to stir emotions in a new way as some of virtual reality's major strengths.

Digital Transformation (DX) is as much about the transformation of how individuals work, and the cultures of organizations, as it is about technology. Simeon Preston, chief operations officer of AIA Digital, says transformation uses technology as a means, not an end.

Retail sales (excluding auto gas and restaurants) between November and December 2016 will reach $655.8 billion, a 3.6% increase from 2015. Online sales are forecasted to see a 7-10% spike and have the potential to account for $177 billion.

1054 bloggers speak to the effort and approach to blogging through questions about the time, place and process. Some of the answers are surprising, others less so, says the report.

The average click-through rate for a standard banner ad globally is 0.16%, though there were considerable differences across regions.

Facebook, in an attempt to drive mass adoption of Facebook Live, has turned to TV, becoming a major advertiser there in the process. The company launched the largest TV-advertising campaign in its history, airing over 20 different commercials more than 1,700 times.

Americans are addicted to email, yet email marketers should be wary of overwhelming consumers with too many messages, and inundating recipients with too many irrelevant offers.