We live in an age that inundates us with more data than we have ever had before, says the report. but more data does not necessarily mean better decisions. How six costly data mistakes can lead you astray

Here's a sample of data-backed email takeaways: In Not Your Grandma's Email: The Transformation of Email in a Mobile World, the report reveals how to put email at the core of your multichannel campaigns, driving engagement and revenue.

When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills.

Millennial Spending Habits, the group defined by the Pew Research Center as people born between 1981 and 1996, is often blamed for "killing" various industries and products, from casual dining chain restaurants and brick-and-mortar stores, to consumer staples such as beer, cereal, soda, and bar soap.

Artificial intelligence will replace humans and kill jobs by automating the things that we do, suggests an hypothysis

Many retailers are reluctant to automate browse recovery emails because they aren't certain that automated browse recovery emails will really get shoppers to come back and buy from your website

Only one in four American families matches the description of an "all-American family" of a heterosexual white man, woman and children.

The findings of a study analyzing Gen Z and Millennial consumers' attitudes towards emerging technologies, and their impact on both in-store and online shopping experiences. The study found that 62% of respondents want visual search capabilities enabling them to quickly discover and identify the products on their mobile devices.

Technology is transforming Latinx consumer behavior from shopping to communication and media consumption, according to :Descubrimiento Digital: The Online Lives of Latinx Consumers,"