"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85.

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery.

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series episodes, Ampere Analysis finds.

A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator VideoElephant.

Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.

By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.

In the last 12 months, there were 206.4 million total sign-ups among the nine streamers including Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock and Starz.