A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger" screens like TV sets.

An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which specializes in pre-bid targeting/post-buy analysis.

"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on digital video and TV advertising say.

A Reviews.org study finds 45% of viewers "struggle" to find live sports games and 53% missed a game because they didn't have the TV/streaming subscription needed to view that programming.

For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%.

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year.

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.

The good news is that overall, for the bottom line, player numbers remain stable.