Arnold Schwarzenegger, already in costume for Bud Light's Super Bowl teaser, is in disguise again. This time, he's undercover in the same Venice, Calif., Gold's Gym that made him famous back in the 1970s, in a video meant to draw attention to his After-School All-Stars program. It has gotten well over a million views in its first day on YouTube.

Volkswagen is commenting on Super Bowl ads in its new Super Bowl ad. The automaker, joining Mercedes-Benz, Kia, Jaguar, Hyundai, and General Motors on the big game, plays on cliches in the ad, where two "German scientists" discussing the algorithm they created to develop the most effective commercial. It's also created a new ad for its Audi luxury brand that uses a dog show as the setting.

McDonald's has Deborah Wahl, a 25-year industry veteran, as its new CMO. Wahl, 51, will join the Oak Brook, Ill.-based hamburger giant in early March. Most recently, she was CMO of Michigan-based home builder PulteGroup Inc. She replaces Neil Golden, chief marketing officer for McDonald's USA since 2008, who announced his retirement in September.

Wm. J. Wrigley Jr. Co says it is getting rid of its North American chief marketing position, and confirmed that Brian Hansberry, the company's CMO since January 2012, is leaving the company as part of the move. "We made the difficult decision to eliminate the CMO position for our North America business to create efficiencies," spokeswoman Caroline Sherman said in a statement to Ad Age. "It is not a decision we took lightly, and we value the contributions Brian Hansberry has made to our organization." Marketing will be overseen by Casey Keller, Wrigley North America president, "along with our category …

Lingerie brand Aerie is going au naturelle for its advertising campaign, banning any retouching of the models. "We think it's time to get real and think real," the company says in the ads, released last week. "We want every girl to feel good about who they are and what they look like, inside and out. This means no more retouching our girls and no more supermodels." Aerie's buyer is typically a young woman aged 15 to 21.

Kia is increasing its focus on retention as it looks to build relationships with its customers and boost engagement and loyalty, according to UK marketing director Mark Hopkins. He said the car maker has previously focused its marketing on customer acquisition. That is still a priority, but it now sees new opportunities. Hopkins said he is hoping to establish a "longer term engagement plan" that will turn its website into more of a loyalty platform and help to boost sales not just of new cars, but also its after care and service plans.

Dallas-based 7-Eleven has foraged into fresh food and the effort seems to be working. Last week, 7-Eleven introduced an Egg White Breakfast Sandwich to its better-for-you lineup. 7-Eleven also recently introduced Pillsbury Cinnamon Rolls to its stores. Same-store fresh food sales grew 11% from 2009 to 2013. Overall, during the same period, fresh food sales grew 58%, largely because of the chain's store count growth.

There were lines to view the 2015 Ford F-150 at the North American International Auto Show. The truck shifts from a traditional steel body to one made of lightweight aluminum, a move that is expected to yield significant improvements in fuel economy. But the new approach has some potential serious risks, industry observers caution, that could cut into Ford's traditional lead in a market segment that generated close to 2 million sales last year.

Market research firm Forrester says business-to-business advertising dollars will increase 6% in 2014. The report, conducted in conjunction with the Business Marketing Association found that marketing budgets will return to 4% of company revenue this year, lower than the 5% to 10% pre-recession, but an improvement over the 2.5% Forrester reported two years ago.

It looks the same but Johnson's Baby Shampoo and 100 other baby products sold by Johnson & Johnson bear the "improved" label not because something has been added but because it has been removed: formaldehyde and 1,4-dioxane. Consumers and environmental groups wanted it out, and consumer pressure worked. The company pledged to remove both chemicals from its baby products by the end of 2013, and this month, it said that it had met that goal.