The company's ecommerce partners became critical for maintaining sales as strung-out chocoholics scrambled for their comfort fix.

The company's online sales even made up for its lost brick-and-mortar sales at premium retailers like Ulta.

It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth.

Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods were coming off the delivery truck palettes. Just one case where Grocery Outlet zigged when others zagged in response to the crisis.