Branding breakfast is not that far removed from marketing a better cannabis buzz.

After a year of pandemic and social unrest, America could use a cup of India Street Vanilla Chai, preferably served in a single- serve ceramic pot and cup combo. Business coach and serial entrepreneur Stephanie Synclair's second D2C startup, LaRue 1680, launched in October fueled in part by her existing social media base of followers. But then, Bridgerton happened, and Netflix's hit period, softcore series seems to find time for a lot of tea between those infamous trysts.