by Steve Smith on Jul 31, 10:45 AM
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try."
by Steve Smith on Jul 24, 12:16 PM
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic.
by Steve Smith on Jul 17, 2:35 PM
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations.
by Steve Smith on Jul 10, 12:20 PM
In just a few years, Gravity Blankets has not only created a new category, but has become the generic tag for it as well.
by Steve Smith on Jul 3, 11:50 AM
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo.
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