"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try."
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic.
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations.
In just a few years, Gravity Blankets has not only created a new category, but has become the generic tag for it as well.
When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo.