Me-too brands have cluttered and confused the DTC eyewear marketplace in recent years. But EyeBuyDirect was one of the original entrants, founded in 2006. To meet these market challenges, the company recently went through a major rebranding effort around the themes of self-expression and individuality. Brand Director Jim Merk joins us this week to explain how this repositioning and image makeover evolved out of a classic conundrum for DTC brands: Sales success and growth outstripping brand recognition. Jim himself has been in the DTC for a number of years. He joined EyeBuyDirect two years ago, after a long tour of …