As we ease back into hybrod and live events this season I recall fondly one of my favorite virtual sessions from this past year of online-only Brand Insider. General Mills' then-CMO Ivan Pollard was thoughtful about how the current buzzword "engagement" is nothing new. Decades ago, Betty Crocker taught us all we need to know.
Here at MediaPost, we have known of Vivid Seats for years. Its team has been invaluable to many of our Email, Search and Performance Insider Summits.
You've seen the Illy brand before. You just may not know it. But with a new and very stylish campaign titled "Welcome on the Road to Happiness," Illy is going direct to consumers with a high concept branding effort aimed at the super-premium coffee buyer.