Marketing Daily Editions for May 2012
Marketing Daily - Thursday, May 31, 2012
Top Marketers: Digital Integration Still A Struggle
Take 'The Pitch,' Please
Walmart Bashes Struggling Best Buy In Ads
The Globetrotters Get Big China Sponsorship
Platform Notwithstanding, Gaming Top Consumer Activity
Jeep Hits The Deck For USA Hoops
RIM Fends Off The Obituary Writers
Kids Using Apps Frequently
Wild Turkey Partners With Troops-Support Nonprofit
Americans Spend More On Graduates
Memphis Launches Billboard Campaign
NYC Seeks Ban On Large, Sugary Drinks
Marketing Daily - Wednesday, May 30, 2012
LG Focuses On Users In 3DTV Effort
Where Brands Should Build Digital Nests
Maidenform Uses Augmented Reality To Debut New Brand
Breeders' Cup Launches Integrated Campaign
Florida Campaign Dangles Tourism Packages
Sun Life Financial Partners With Boston Celtics
Freshness Reshaping Food Culture
Hanes Trumpets Tagless Undies
Chrysler Beheads Town & Country; Long Live The Crossover
Calvin Klein Gets All Brooklyn
General Mills Acquires Brazilian Food Company
Bass Pro Shops Continues Summer Camp Effort
Marketing Daily - Tuesday, May 29, 2012
Connecticut's Push: 'Revolutionary' In Multiple Ways
Halfway To Oblivion - Or Salvation?
High Airfare, Gas Prices Prompt More Staycations
Future-Proof Digital
'Why Vermont?' Beefs Up Mobile, Digital
Q&A: Philly Focuses On Parkway
No Time, Money For Vacay? Try 'Nearcay'
'MIB3' Heads For Black Ink With Chinese Aboard
Alfred J. Seaman, 99, Ex-4As, AEF Founding Chairman
Marketing Daily - Friday, May 25, 2012
Nissan's Schaffer Talks Races, Ride-and-Drives
Branding Is Not A Popularity Contest
Target Takes Shopkick App Nationwide
Skinnygirl In 'Drink Like a Lady' Campaign
Calif. Launches Mental Illness Social Media Campaign
Sales, Profits Up At Costco
Capri Sun: Big Pouch, Big Facebook Effort
United Airlines Launches Photo Contest With Nonprofit
McD's Shareholders Nix Obesity Study; Moderation Rules
Marketing Daily - Thursday, May 24, 2012
For Stores, Tablets Trump Mobile
Fueling Positive Connections
Coke Intros Celebrity Tumblr Themes
Humorous AAMCO Campaign Makes Engine Noises
Ford And Yahoo Home In On Electric Focus
Sales Increase, But 3DTV Excitement Lags
Pfizer Launches Lipitor Mobile App
HP Embraces a Nimbler Future By Laying Off 27,000
General Mills To Cut About 850 Jobs Worldwide
Feds Probing Chipotle's Immigrant Hiring Disclosures
Marketing Daily - Wednesday, May 23, 2012
Thirsty? How About A Brees, Waltrip or K-Cho?
American Eagle Ditching Its Kids' Concept
2012 EFFIE Award Preview: 'SPENT'
BrandZ 2012 Top Global Brands: Highlights
Listen To Your Customers' Tweets
Giant Is Consumers' Favorite Grocery Store Brand
Honda, IndyCar, Mario Andretti ... And You?
The Father Of Remote Zapping Passes At 96
Amtrak Invites Train Stories For Contest
Bottled Water Consumption Up 4% In 2011
Nissan Altima Turning A Corner
Honda Grabs Super Mario For Indy Push
American Eagle Ditching Its Kids' Concept
Hello, Viewdini
Toyota Serves Up NASCAR Camry
Odwalla Sponsors Launch
Marketing Daily - Tuesday, May 22, 2012
NASCAR Inks First-Ever Deal With Twitter
2012 EFFIE Award Preview: 'Ikea Moving Day'
Neuromarketing: How Men's, Women's Brains Differ
Engagement Strategies Bank Marketers Can't Ignore
Dunkin' In First Product Launch Via Twitter
Imports Make TrueCar's Monthly Dean's List
Study: Small Target Means Big Success For CPG Intros
Barneys New York Revamps Web Site
Evian Launches Global Content Platform
POM Loses FTC Ruling On Ads (But Says It Won)
Fresh & Easy To Test Online Groceries
Comcast Rolls Out X1
Marketing Daily - Monday, May 21, 2012
2012 EFFIE Award Preview: HTC Sensation
AT&T Sings Facebook Fans' Praises
Nestle Waters' Resource Promises 'Electrolytenment'
Philadelphia Pulls Out The Stops For Art
VW Enlists Dave Matthews Band For Eco Promotion
Chevrolet Goes Skateboarding For Sonic
The Marketer's Bookshelf: 'Brand Real'; 'StoryBranding'; 'Flip the Switch'
Hyundai Stays In The Game
Big Changes At GM Marketing
Billboard Awards Feature Sony Tablets
Super Bowl Ads: Is GM Punting On Third Down?
Marketing Daily - Friday, May 18, 2012
Correction: Schwinn Strikes Deal With SocialVibe
Five Reasons To Pic And Roll
Walmart Beats Street
Bud Light Drawing Millennial Buzz
Campbell Names Kmiec To Head Digital, Social Marketing
Why Gen Y Loves Moosejaw's Marketing Madness
For Brand Extensions: Like With Like
Consumer Spending Lags Economic Uptick
Mobile Phone Sales Fall, Samsung Tops Nokia
On The Street: Wal-Mart's Up; Facebook's Out There
Marketing Daily - Thursday, May 17, 2012
Study: 96% Of Restaurant Items Exceed USDA's Recommendations
Nissan Is Back In Black (Spandex)
Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Activist Investor Could Put More Pressure On PepsiCo
SF Giants Stars Tout Game Ratings
Schwinn Celebrates Lifetime Of Riding
Abercrombie & Fitch Profits Fall Sharply
Macy's Unfurls Brazilian Campaign
Subway To Screen Battleship Aboard Intrepid
Garfinkel Talks Classic Ads, Timeless Strategy
Skechers To Pay $40 Million To Settle FTC Claims Complaint
DirecTV To Offer Rural Broadband
Are You My Mother?
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