For smaller travel companies, who have felt the pain of trying to compete against bigger players in today's discount-driven environment, this is a way to field strong discounts but in a low-to-no-risk manner.

By understanding the value of owning the right domain name for their business and harnessing the power of descriptive domains, travel industry organizations can implement an effective online marketing strategy that drives more traffic to their doorstep, save money on search engine marketing and improve their position in search rankings.

By providing a way to innovate and enhance something as basic to the travel business as a phone call, innovators remind us that we all must continue to focus on ramping up the dialogue and service delivery across every channel, and that what once seemed dated and marginalized can quickly be made more relevant and powerful.

The point is, if "we can get you there for less" is the brand message you're trying to convey, the same tools you use to create the best DR-measured performance actually do double duty in creating the best brand experience for your customers.

Travelers consult many online resources in their search. And with thousands of travel sites claiming to know your brand better than you do, your brand site must strongly declare its presence as the single best, most accurate repository of information any interested traveler might want.

RTB lets advertisers define a set of parameters under which they're willing to pay more, or less, for a given profile.

The U.S. is like one of those luxury jewelry shops where you need to be buzzed in just to look around. You know the merchandise is beautiful, but the whole process of getting through the front door and beyond the stare of the security guard can be a bit intimidating and overwhelming.