MediaDailyNews Editions for April 2015
MediaDailyNews - Thursday, April 30, 2015
Will All TV Median Ages Soon Be Over 50?
Investigations Looking At MDC Partners' Potential Financial Wrongdoing Multiply
The Modernish Blackish Family
Brands Plan For More Programmatic Spend, But Agency Trust Issues Still Lurk
'Seinfeld' Deal Dominates Hulu Upfront
USA Network Goes 'Edgy' With F-Word Ads For Upcoming Show
Viacom Rolls Out Data-Driven Advertising Service
Study: Viewers Engage More With TV Ads Than Video Ads
Rand Paul Moves To Block Open Internet Rules
Retail Brands Have Unique Opportunities For Leveraging Social Media
Judge Freezes Assets In Liebowitz Trust Fund
Adobe Acquires Dynamic Creative Tech, Creates An Advanced Programmatic Supply Chain
Internet Entrepreneur Asks FCC To Stay Net Neutrality Order
Turner Broadcasting Leads TW's Revenue Uptick
U.S. Consumers Warming To Digital Grocery Shopping
New YP Ad Product Offers Digital Audience Extensions
Grupo Gallegos Wins 'Best Idea of the Year' Honors At U.S.H. Idea Awards
MediaDailyNews - Wednesday, April 29, 2015
Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
Episode 711: Perverse Bloodlines, Raised Hairlines, & Reverse Story Lines
TV Doldrums: Key Adult Audiences Drop In C3 Research
Technology, Culture And The Power Of New Markets
Twitter, Google Partner In Ad, Attribution Deal
Rebates: Avoid A Political Standoff And Find A Solution
MDC Partners Stock Plunges After SEC Investigation Disclosure
AT&T Defends Premium Pricing For Privacy
Scripps, WPP Invest In Digital Company Refinery29
At NewFront, Yahoo Pins Hopes On Network TV-Style Programs
NAA Reports Record Audience For Online Newspapers
Horizon Media Lands New Analytics Chief Rick Watrall
YouTube Funds 4 Stars To Create Original Content
The Backstory On The Resurgence Of BK's Chicken Fries
Google Rolls Out A $164 Million Partnership With European Newspapers
Bloomberg Expands, Launches 'Bloomberg Business Europe'
Consumers Pour On Mother's Day Love For Record Spending
Jennifer Hohman Is KBS' New Global CMO
Maker Tightens Its Relationship With Disney
'Seinfeld' Going To Hulu
MediaDailyNews - Tuesday, April 28, 2015
Havas Returns To Meaning, Finds A 'Return-On-Meaning'
Sideswipes: Content Is Our Greatest Asset
ComScore, CIMM Unveil Cross-Measurement Results
FCC Chairman Explains How Comcast-Time Warner Deal Threatened Online Video
How Smartphone Sensors Will Change Mobile Advertising and Open the Door to Virtual Reality
ESPN Sues Verizon For Letting Customers Reconfigure TV Packages
ANA Advises Advertisers To Make 'Measurably Viewable' New Digital Ad Currency Standard
MDC CEO Nadal On The Hook For $8.6 Million Improperly Reimbursed Expenses As Company's Net Loss Widens
Execs To Increase Digital Video Ads
All The News That's Fit To Be Virtual, NYT Pushes VR At NewFront
BuzzFeed NewFront Pitches Virtues Of Short-Form Video Sharing
Rubicon Completes Chango Acquisition
Kroger Buys Portion Of Dunnhumby, Launches New Analytics Venture
Google, Facebook, Reddit Throw Lifeline To Nepal Quake Area. Would Emergency Internet Standards Help?
Supreme Court To Decide Whether Spokeo Can Be Sued Over Inaccuracies
Inaugural Glass Lion Jurors Selected; Half From U.S.
comScore's Pre-Bid Programmatic Data Now In 44 Countries
MediaDailyNews - Monday, April 27, 2015
FTC Opposes AT&T's Bid To Appeal Decision In Throttling Battle
With TWC/Comcast Deal Dead, Charter May Make TWC Bid
ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns
A Pitch Deck Worth A Thousand Words: Why KBS+ Wants You To Be A Startup
Time-Shifted TV Viewing Dips For Millennials, Teens
Death By Magic Beans
BET Wows Audience With Persuasive Upfront Show
Future Proofing For A World Of Autonomous Marketing Platforms
Apple's New Watch Takes A Licking In New Horizon Media Survey
Report Says Ecommerce To Reach $334 Billion
McClatchy Revenues Drop Nearly 6%, Circ Up
FCC Chairman Explains How Comcast-Time Warner Deal Threatened Online Video
MediaDailyNews - Friday, April 24, 2015
Piling On The Hate: Stop Fighting Unbundling
Google's Subscription Ad-Blocking Service Arrives In Beta
P&G Expects To Save $500 Million Through Agency Cutbacks
Comcast Calls Off Merger With TWC
Taking Streaming/OTT Experience To The Next Level
Report: Comcast To Walk Away From Time Warner Cable
Cablevision Offers Cord-Cutter Package For TV, Internet
Netflix Viewing Rises, Impacts Trad TV Trends
Arts Channel Ovation Unveils Bold Program Slate For Upfront Season
CNN's Surprising New Captive Audience - Republicans!
Forbes Launches Pulse For Interactive, Multimedia Ads
Facebook Rolls Out Anthology, Video Partnership With Publishers
Google Feels Rollercoaster Effect With Up And Down Revenue, Paid-Click Advertising
WPP Posts 5.2% Organic Growth In Q1, In Line with Omnicom, Well Ahead of Publicis
Microsoft 16-Month-Old Infograph Comes Back To Haunt It
Microsoft Q3 Profits Beat Estimates
WPP Launches Programmatic Audio Ads
MediaDailyNews - Thursday, April 23, 2015
Auditors Launch Study Analyzing Marketers' Programmatic Buys, Will Benchmark 'Working' And 'Non-Working' Media Budgets
TV Network Brands: Taking A Hit From Streaming?
ANA Calls Agency Financial Relations 'Disturbing,' Releases Findings To Back It Up
Ad-Blocking Crisis: Time Publishers Got Tough On Digital Shoplifters
Coca-Cola Launches $400 Million U.S. Media Agency Review, The First In A Decade
Are ESPN, Fox Sports And NBC Sports And Others Now Worried About 'A la Carte' Programming?
IAB: Digital Ad Revenue Approaching $50 Billion Annually
At Uptown Upfront, MTV Screams For Advertiser Attention
Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
Facebook Ad Revs Top $3.3B Year-To-Year
Viacom's First Trade Marketing Campaign Showcases Creative, Brands
Nielsen Buy Segment Dips, Watch Biz Grows
Valpak Unveils Coupon App For Apple Watch
Facebook Says 'Hello,' Debuts Business App
MediaDailyNews - Wednesday, April 22, 2015
Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'?
Senators Seek To Block Comcast's Merger With Time Warner
Mindless Media Is The New Fast Food
Rocket Fuel Probes Voters, Finds Digital Influences Swing States
Clients May Be Shooting Themselves In the Foot With Demands For Extended Payment Terms
Publicis Groupe Reports 0.9% Organic Growth; Q1 Results Boosted By Sapient Buy And Exchange Rates
Congress Considers Freeing More Spectrum For Mobile Broadband
Pro Bono Goes Programmatic, Pubmatic's Goel Joins Ad Council Board
Yahoo Search Improves, But Misses Analysts' Estimates
Omnicom Reports 5% Organic Revenue Boost In Q1
'Wall Street Journal' Bows New Site, Consistent Cross-Platform
Gannett Broadcast Revs Hit Nearly $400M, Digital Ads Up In Q1
Google's Lobbying Spending Reaches New Heights
Which Food and Beverage 'Power Brands' Are Really Winners ... And Why?
Waldorf Astoria, Harper's Bazaar Partner For Multiplatform Campaign
Facebook Tweaks News Feeds, Personal Posts To Trump All
HSN Taps Aylward As CMO
MediaDailyNews - Tuesday, April 21, 2015
Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
Nielsen: Microsoft TV Campaigns Expand Social Presence
Programmatic TV: Lines Of Demarcation
Less Ads Mean Streaming TV Tops Traditional Viewing
Will Viewability Measurement Become The Next Click-Through Rate?
IPG Takes Stake In Samba TV
To Reach Gen Y, Big-Name Brands Tap Sharing Economy
Twitter Tweaks Messaging Service To Compete With Facebook
Google's Mobile Algorithm Opens The Door To IoT Campaigns
Pure Leaf Iced Tea Debuts First TV Spot
Longtime Ad Vet Bratches Exits ESPN
Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade
Yahoo Makes Data Anomalies Work Through Webscope, But Not For Marketers
Verve Mobile Taps Acxiom's Stirratt As CEO
CBS Rules Sunday With 'CMA,' 'Masters'
'Guardian' Tests International Home Page
Former Omnicom Exec Tim Love Joins BoomAgers
BuzzFeed Killing Content At Advertisers' Request
MediaDailyNews - Monday, April 20, 2015
Google DoubleClick Network Hit With More Malvertising
National TV Ads Weak In Q1, Digital Makes Big Gains
Consumers Concerned About IoT Data, Privacy
Verizon FiOS Latest Co. To Offer Custom TV Package
Horizon Wins Lindt Media Assignment
Utter Doom: The Anniversary
Traditional Television Viewing Continues To Grow
Eye Corp Bows Jukebox Network
Teens Crave Experience; Constant Upgrades
Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents
Q&A: Cadillac's Ellinghaus Talks About The Big Picture
Nativo Taps Moat For Viewability
Microsoft Moves Onto Google's Android OS Open Territory
Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Horizon Media Corrals $350 Million STX Studio Account
Y&L Wants To 'Uneducate' You About East Africa
Report: DOJ Staff Wants To Block Comcast-Time Warner Merger
MediaDailyNews - Friday, April 17, 2015
The Next Ad Blocker: Social Media
Yahoo, Microsoft Restructure Search Alliance
NY Times Names Ad Chief Kopit Levien CRO, Gives Her Consumer Marketing Too
Connective Media Turns Sports Into A Global Commodity
Dentsu Kick-Starts Fund, Has Yen For Startups
More Adults Watch TV-Video Content
Pot Talk: Radio Stations Adopting Marijuana Formats
MEC Launches New E-Commerce Consultancy
Disney Stock Rises On New "Star Wars" Trailer; Netflix Higher On Global Forecasts
Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
Periscope Trumps Arch-Rival Meerkat In Tweets
Netflix Vows To Avoid New Data-Cap Deals
Gannett, ViewLift To Develop Sports Video Services
Tumblr Debuts Sponsored Day Ad Units
Revlon Reported Bidding On P&G Brands
YouTube Is 'Garbage Can,' Says Jerry Seinfeld
Coke Leverages Mobile Commerce
'Moone Boy' Just Might Be The Best Sitcom In The Entire World
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