MediaPost Weekend Editions for April 2019
MediaPost Weekend - Saturday, April 27, 2019
Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
'Avengers: Endgame' Opening Behind Marvelous Marketing Support
TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
OpenAP Starts Premium Video Marketplace For Linear, Digital Video
Supreme Court Weighs Citizenship Question
Building Consensus For Progress In Audience Measurement
Nielsen Rejects Citizenship Question Before Supreme Court
Cambridge Analytica 2.0? Is UK The New Star In 'Homeland'?
Spending For Mom To Reach Record $25B
KFC Offers Naughty 'Chickendales' Video For Moms
ABC Turning Over Two Nights Of Prime Time To NFL Draft
For NFL Draft Campaign, Lowe's Goes 'Pro'
Future Of Agency Business Is With Small And Mid-Sized Regionals
Facebook Braces For Billions In FTC Fines
IPG Reports Strong Start To The Year With Q1 Growth Of 6.4%
Epic Battle To End All Battles Nears On 'Game Of Thrones'
IAB Tech Lab Replaces Interactive API
Why We're Not Ready For AI To Take The Wheel... Yet
Nissan's New Marketing VP Gets Candid At 'Circle Of Women'
Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
Earth Day Meets The Billboard Industry
Turner Leaves Open AP Consortium
Fox's CMO Ryan Becomes ABC Marketing President
P&G Forms 'Learning Farms' To Help Small Growers Use Sustainable Practices
Lester Wunderman Celebration Slated For Late May
Sports Bra Brand Boosts Click Rate With User-Generated Content
MediaPost Weekend - Saturday, April 20, 2019
420 Reasons To Target Cannabis Users Vs. CBD Users
Cannabis: Growth Engine Or Sideshow?
Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'
Why I Left The ARF
'Reporter's' Notebook: ARF Conference, Day One
'Reporter's' Notebook: ARF Conference, Day Two
ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
Half My Data Is Effective -- But Which Half?
It's The Money, Stupid
Consumers Open To Ad-Supported OTT Offerings
Lincoln Marketing Director Robert Parker Out
New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Peak Gaslight
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
Masters Earns Strong Ratings, Higher Ad Revenues With Tiger Woods' Win
The Decoupling Effect: How Regulators Struggle To Keep Up
TV Upfront Ad Market Is In Redux
'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
SAG-AFTRA Taps 7Park Data For Streaming Video Viewership Data
The NRA's Ugly Split With Its Ad Agency
Search Secrets Of D2C Beauty Brands
Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
Big Data Transformed Madison Avenue, Now Agencies Are Betting On Data To Transform Themselves
MediaPost Weekend - Saturday, April 13, 2019
'Game Of Thrones' Is Last Of The TV Blockbusters
Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
HBO's Marketing For 'Game Of Thrones' Ramps Up
P&G's Pritchard Calls For 'New Media Supply Chain,' Would Support Privacy Regulation
Billboard Inventory Soars 31% En Route To Coachella
Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
Why We Still Need The TV Upfronts In 2019
AMI Puts 'National Enquirer' Up for Sale, Said To Be In Talks With Buyer
'Dark Patterns' Bill Would Prohibit Duping People Into Ceding Privacy
Proposed Law Targets 'Unfair' Algorithms
Discovery Pitches Itself As Broadcast Alternative At Upfront
'Jeopardy!' Winner's High-Risk Wagers Shatter Records
House Votes To Reinstate Net Neutrality
Retail AI Spending Projected To Hit $12 Billion
Remembering 'George' Publisher JFK Jr. On 20th Anniversary Of His Death
PepsiCo, Mars Among CPGs Driving An Insights Revolution
FTC Urged To Scrutinize Google, Facebook, Other Platforms
Yahoo Agrees To $117 Million Settlement Over Data Breaches
Walmart Adding Thousands Of Robots To Stores
FX Choreographs A 'Prestige' Series About Fosse And Verdon
Ad Agency Stocks Show Worrisome Trends For Publishers
New Broadcast Standard Poised To Enable Interactive, Addressable Ads On TV Stations
Department Of The Attention Economy
Ad Industry Launches New Group To Lobby Congress Over Privacy
Trump Seeks Dismissal Of Suit Alleging Retaliation Against Media
Facebook's Offensive Content Impacts Image Of Ads, Platforms
MediaPost Weekend - Sunday, April 7, 2019
Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
Magna: OTT Ad Market Approaches $4 Billion, Offsets Linear TV Contraction
Magna: Search Expected To Grow 13% In 2019
Magna Creates U.S. President's Role, Taps Benowitz To Fill It
'Boot Edge Edge, Boot Edge Edge'
Facebook Ad Delivery May Lead To Discrimination
Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Snap Plans To Run Ads From Other Apps
Accenture Interactive Strikes Deal To Buy Droga5
Ralph Lauren Trims Media Agency Roster
New Drama's Heroine Is A Trainwreck, And Also Blind
Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
Clear, Simple -- And Wrong
FTC Unable To Enforce Obama-Era Net Neutrality Rules
Google Blocks Ads In China From Serving On Sites Bypassing Censorship
Publicis Groupe In Talks To Acquire Epsilon
Ending Feud With Sorrell, WPP Acquires S4
New 'Twilight Zone' Is More Than Worthy Of The Original
Three In Four Americans Don't Believe Social Data Targeting Is An 'Acceptable Tradeoff'
Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud