MediaPost Weekend Editions for November 2020
MediaPost Weekend - Saturday, Nov. 21, 2020
It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
YouTube Launches Audio Ads, Music Lineups For Brands
FTC Wants To Question Stephen Bannon Over Cambridge Analytica
Appreciating Conan O'Brien, Well-Known Comic
TV Must Retool Now: Lessons Not Learned By U.S. Automakers In '70s
Horizon-TikTok Deal To Focus On Campaign Opportunities For Clients
'BuzzFeed' Acquires 'HuffPost,' Peretti To Run Combined Company
YouTube Puts Ads On Non-Partner Videos, Sans Payment To Creators
Your Next Hire: Chief Serendipitist
Nielsen To Launch Identity Graph ID Measurement System In 2021
New Fox News Slogan Appears To Be Jab At Trump; Fox Says It's Not
Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
GroupM Predicts The 'Big Shift' Likely To Shake Up Many Ad Categories
Audi of America Names New CMO
This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
New 'Saved By The Bell' Makes Me Wanna Screech
White Castle Leverages A Century of 'Craveability'
Better Days: Walmart, Home Depot, Kohl's All Post Encouraging Sales
Mediaocean Automates Local TV Pre-, Post-Buys
Friendship, Uncoupled
Denny's Broadens Cause Marketing: 'America Needs A Hug'
Trump Allies Reportedly Eyeing Newsmax TV Acquisition
It's No 'Bull': TV Has COVID Fever!
Pandemic Entitlement: Consumers Demand More Online, Experian Finds
Pandemic Hasn't Led To Pent-Up Demand For Fall TV Shows
Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience
Marketers Unveil Code Of Consumer Data Ethics, Literally
Twitter CEO Suggests Giving Users More Control Over Algorithms
MediaPost Weekend - Saturday, Nov. 14, 2020
OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands
Dangerously In Love: What To Expect From The Peloton/Beyonce 'Homecoming' Hookup
The Donald Goes Dialing For Dollars
Facebook Must Face Lawsuit Over Ad Clicks From Fake Accounts
Media, Election News Making You Anxious? Just Say No
WPP Merges AKQA And Grey Into AKQA Group
AMC, Via Canoe, Launching First National Addressable Campaign Across Multiple Distributors
Dentsu Restructuring Will Consolidate Hundreds Of Agency Brands Into A Handful
Google Battles Marketers Over Antitrust Claims
Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
CNN Sees Big Post-Election Ratings Bump -- 13.6 Million Saturday Night After Biden Win
Alex Trebek: What More Can One Say?
Comscore In Talks With 'Anchor Investor' To Reduce Debt
NY Auto Show Shifts Again, Brands Plan Online Reveals In Lieu of Postponed LA Show
NBCU Bows PayPal For One Platform Commerce
Why Trumpism Is Here To Stay, And What Brands Should Do About It
National TV Ad Spending Fell 7% Through September, Sports More Than Double That
Macy's, Kohl's, Nordstrom Roll Out Warm Holiday Campaigns
Is Mark Penn Looking To Off-Load Stagwell?
Covidgraphics: New Pandemic Segmentation Clusters Consumers Psychographically
Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes
ARF Acquires Marketing Science Institute
MediaPost Weekend - Saturday, Nov. 7, 2020
Half Of Marketers Have Contingency Plans For Post-Election 'Social Unrest'
Clorox Ups Ad Budget To Prepare For New Virus Wave
What Would A Trump Loss Mean For Fox News?
The Fox-Trump Industrial Complex: Why It's Bad For America
Showtime's 'Moonbase': Three Stooges Not In Orbit
Is Mark Penn Looking To Off-Load Stagwell?
Proposition 24 Spurs Ad Industry To Renew Calls For National Privacy Law
YouTube To Drop Full-Day Masthead Ad Takeovers... After Trump's Nov. 3 Lock
YouTube TV Subs Pass 3M; YouTube Q3 Ad Revenue Up 32%, Google Up 9%
Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
This Just In From The Mars News Channel...
Carter's Salutes Pandemic Babies As Ultimate Optimists
Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022
Why The Deprecation Of Cookies May Not Be Such A Bad Thing
The Tragedy Of Quibi
Kellogg, Kraft Heinz Ramp Up Marketing Spending
CTV Suppliers Report Strong Q3, Cite 'Reallocation' Of Linear TV Ad Budgets
First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine