Greater Than One Art Institutes, Online Marketing Campaignhttp://filehosting.greaterthanone.com/awards/2009/omma/ai.html Finalist Best Small Marketer Campaign Greater than One's "dynamic customization" banners were created on the fly to target potential students based on geography and areas of interest and match them with the creative for specific schools. The customization relied on user profiles, which were based on registration info analysis of behavioral data. In the end, variations on 14 course programs - including culinary arts, media arts, fashion and …

StepChange Group Livescribe, Pulse Smartpen in Facebookhttp://stepchangegroup.com/images/StepChange_OMMA.pdf Finalist Best Small Marketer Campaign  This integrated campaign generated more than 100,000 responses to a survey, grew Livescribe's Facebook fan base, engaged active users of its engagement app and drew nearly 700 comments in its first three days. How? Seeking to reach high school seniors headed to college, the most likely users of its Pulse "smart pen," it built a Facebook page and wall, added a social "Where are you going to …

Education Dynamics, LLC eLearners.com, “Career Stimulus Package”http://www.careerstimuluspackage.com/Finalist Best Small Marketer Campaign  To tackle the crisis of undereducated and underemployed adults, eLearners.com launched the Career Stimulus Package to award 100 full-tuition college scholarships along with offering free career coaching services through a 40-city traveling RV tour. Courtesy of EducationDynamics marketing campaign, eLearners is expecting over 500,000 applicants to vie for the scholarships.   eLearners.com: Terrence Thomas, EVP Marketing Operations; Don Alava, SVP Marketing Services; Helen MacDermott, Content Director; John Stebbins, …

Initiative Hyundai Kia, Kia Soul “A new way to roll”http://extranet.initiative.com/omma.nsf/ User Name: omma.kiasoul Password: Kiasoul1Finalist Automotive  Initiative and Kia targeted trend-setters to position its unknown Soul model through non-automotive activations, including music and Xbox. To make taste-makers feel in the know about the launch, Kia became the first automotive advertiser on Pandora's and iMeem's moble music applications for the iPhone and Google Android. And the company sponsored a section on Flavorpill called "What is Innovation," highlighting art, …

Saatchi & Saatchi LA Toyota Motor Sales U.S.A., Inc.http://www.tmspreview.com/awards/hsw Finalist Automotive  Saatchi & Saatchi and Toyota Motor Company developed a partnership with HowStuffWorks.com through which the company sponsored the answers to key automotive topics (including towing, braking and hybrid technology). This sponsorship extended beyond the automotive category, showcasing the "paradoxical" features of the Toyota Venza when paradoxical questions (such as "How do noise canceling headphones actually work?") arose on HowStuffWorks.com. And, because "truck guys" like to be knowledgeable, Toyota's …

MediaContacts Volvo, Twitterftp://ftp.us.mediaplanning.com User Name: Mediapost - Password: Mpost123Finalist Automotive For the launch of its first-ever crossover vehicle, Volvo developed a campaign that included a complete homepage takeover of YouTube, and incorporated a live Twitter feed from the New York Auto Show. The YouTube takeover (a first for an automaker) also included the first expandable ad unit on YouTube's home page, linking consumers to videos, photos and a game that highlighted the car's unique City Safety feature. Other placements included …

Carat Alberto Culver / TRESemme, TRESemme Style Campaignhttp://www.tresemme.com/styleseeker Finalist Apparel, Fashion Alberto Culver and TRESemme employed Carat to design a site that enticed not only the hair-care obsessed, but the hair-care obsessed fashion lovers. It wasn't a difficult task. With site StyleSeeker.com, which features quizzes, blogs, videos and newsletters, content was secured from media publishers such as Hearst and InStyle to marry creative and media outlets together. RSS feeds were acquired from the publisher's sites for up-to-the-minute editorial content, and 14 customized programs …

Night Agency Champion USA, “Hoodie Remix”http://www.hoodieremix.com/Finalist Apparel, Fashion The Hoodie Remix design competition, made possible by Night Agency for Champion, spoke directly to hip, young consumers everywhere who love the idea of customizing and designing their own apparel. The sleek and simple interface allowed users to mix-and-match colors and patterns on a Champion hoodie, and was eye-catching enough to be featured in Nylon and Teen Vogue magazines. The average time spent on the site was 5 minutes and …

Hearst Magazines Digital Media Target, Holiday Elves http://advertising1.goodhousekeeping.com/target-iac/Finalist Apparel, Fashion The kitschy campaign, "Target Elves," by Hearst Digital Media, tied in social shopping site Kaboodle.com to Target during the holiday season. Interactively, the site gave engaged, preexisting members of the Kaboodle community their own profile, and asked them to make personalized, digital flipbooks of their favorite Target products. Users of the site got as busy as, well elves at Christmastime, voted on their favorite products, added them …

ChaCha Paramount Pictures / Transformers: Revenge of the Fallenhttp://partners.chacha.com/case-study-tranformers-revenge-of-the-fallen/Finalist Mobile Marketing: SMS Campaign To build awareness and anticipation up the release date of the Transformers sequel, ChaCha engaged moviegoers with as SMS campaign that served up a new set of daily creative counting down the final week before the opening. ChaCha served nearly 1 million conversational text ads that had males 18-34 showing a huge 58-point increase in mobile ad awareness. Beyond that, unaided brand awareness …