Razorfish Intel, Digital Drag Racehttp://digitaldragrace.razorfish.us/ User name: racer Password: raceonFinalist Technology To hype the launch of the Intel Core i7 processor (though doesn't the sexiness of processing speed sell itself?), Razorfish invited motion designers to create an original 70-second video after being given a theme, three required design assets and just 70 minutes to complete the task. Users submitted their own race entries to the Digital Drag Race YouTube channel, voted on feature …

MediaVest Continental Airlineshttp://www.mediavestww.com/omma/continental.htmlFinalist Travel Continental needed to help its online ads break through the clutter, generate a larger share of voice, and convert clicks to sales. The resulting campaign has only one trick, but it's a doozy: Ads are tailored not just to highly-read sites, but to its specific content. A banner ad headlined "Mind if we go the extra mile?" is placed over The New York Times marathon coverage; "Work that runway" appears on style.com coverage of …

MediaCom JetBlue, LAX Service Launch http://www.howcast.com/videos/196200-How-To-Stay-Fabulous-When-You-Fly-Coast-To-Coast Finalist Travel To promote its new flights to LAX, JetBlue came up with a solution perfect for paparazzi-obsessed Angelinos, and invited bloggers and social media stars to plug the route for them. Among the best results is a "how to" video, starring Delphine, a Ford  model, explaining how to stay fabulous on the long flight, from her artfully draped pashmina, carefully spritzed skin, and even some etiquette pointers. (Don't hog the …

R&R Partners LVCVA/LVCVA/LVCVAhttp://casestudies.rrpartners.com/cases/case.cfm?caseID=1009Finalist Travel Does the word "recession" make anyone want to play blackjack? With bookings falling, Las Vegas had to boost tourism at a time when any discretionary spending - let alone in Sin City - seemed kind of ... immoral. So the campaign took the high road, and found the hardest-working little town in America: Cranfills Gap, Tex., pop 358, and sent them all to Vegas. "Vegas Bound" videos aired on YouTube generating 600,000 …

imc2 Secret Deodorant, “Secret Sleeveless Summer”http://www.secret.com/SleevelessSummer.do Finalist Consumer Packaged Goods  You can tell a campaign's working when you share it with your teenage daughter and she encourages you to keep clicking. Such was the case with Secret's online Sleeveless Summer effort. The engaging graphics draws the viewer in, with an interactive tag cloud that lists several Secret products linked to 30 summer activities. For example, mountain biking would require Secret's "Clinical Strength Sport." Happy Hour, on the …

Catapult Action-Biased Marketing Mars Petcare, US - Cesarhttp://www.cesar.com/westhighlandherald/ Finalist Consumer Packaged Goods  To promote Cesar Sunrise -- a new breakfast product -- Mars Petcare courted the gourmet canine with a newspaper, "The West Highland Herald," aimed squarely at him. The paper catered to lifestyles of the dog on the move with news strories such as, “Dog Saves Family From Vicious Vacuum,” lifestyle pieces like “Cuts for Mutts: the Fauxhawk," and even tabloid fodder: “Pics of Dog Show …

MediaCom ConAgra, Healthy Choice Fresh Mixers “Working Lunch”http://biclients.com/extranet/sites/index.htmlFinalist Consumer Packaged Goods  Is there anything duller than lunch at your desk? ConAgra realized that most desk-bound workers want something to look at while they scarf down that PB&J. So, they gave them original online entertainment that tied to the company's Healthy Choice Fresh Mixers it wanted them to sub out for the PB&J. In partnership with MSN, it created live improv that played on typical office …

Sapient Interactive/Prudential Advertising Prudential/Annuities Trade, “Highest Daily Company”http://www.sapientprojects.com/sapient_pdfs/Trade/ login: invisible Password: 9a3h8A3SFinalist Business-to-Business   Prudential's campaign, "Highest Daily Company" increased awareness of their innovative annuities service by 11 percent and generated over 800 leads, which resulted in new or existing variable annuity contracts. How? They tailored a media plan for their demographic based on their online behaviors, consisting of banners, e-mail and search advertising, plus a standalone video. They also implemented a strategy that showed how their annuity …

Software AG Software AG, “BPM & SOA for Dummies”http://www.softwareag.com/omma_2009/ Finalist Business-to-Business  Software AG teamed up with the popular "For Dummies" book publishers, John Wiley, Inc to create easy-to-read guides on Business Process Management (BPM) and Service Oriented Architecture (SOA) for non-technical business managers. The campaign proved to be extremely successful, as more than 30,000 copies of the book were downloaded on the company's website, and 45,000 were bought via hardcopy at lead generation events, which …

Pavone Sani Professional, “Germs Unite”http://www.germsunite.com/ Finalist Business-to-Business  Sometimes the best way to be remembered is to cause an elaborate scene. That's exactly what Sani Professional (formally Nice-Pak Commercial) did during the National Restaurant's Tradeshow in Chicago. The characters, Eli Coli, Lizz Teria, Ryan O'Virus, Ann Fluenza and Sally Monella were costumed, disgruntled germs that walked the show with protest signs and handouts against Sani Professional's products, since they kill germs. The buzz was generated there, and continued …