OMD The CW, 2008 Gossip Girl Season LaunchSupport Online Link Username: TMVNOMMA2009 Password: OMDOMMA09Finalist Mobile Marketing: SMS Campaign To keep the scuttlebutt at a maximum for the premiere of Gossip Girl's second season on The CW, OMD viewers were able to opt-in to receive text messages from the Gossip Girl herself (OMG!) that were identical to the text messages the characters were receiving on-air, and in real time. Plus, fans could engage with …

2ergo Adobe, "MAX Texting Challenge"http://media.2ergo.com/downloads/2ergoAdobeMAXTextingChallenge.pdf Finalist Mobile Marketing: SMS Campaign To engage attendees at Adobe's live San Francisco event (as if the surroundings weren't enough - it took place at acclaimed museums -the California Academy of Sciences and the De Young), 2ergo put together a SMS-based trivia competition. Using their mobile phones, guests answered queries about the exhibits, the conference and other Adobe-related trivia for a chance to win Adobe products. A startling success, Adobe was able …

Mammoth Advertising Samuel Goldwyn Films, “The Soul Storage Company” for Cold Soulshttp://thesoulstoragecompany.com/ Finalist Viral Campaign The web site for Soul Storage Company - which is responsible for extracting Paul Giamatti's soul in the film Cold Souls - looks like a real company's site. Users can tour the facilities, view other souls and customer testimonials, and can even decide to store their own soul, which, based on a personality profile, will look different than any other. Users can then …

Brickfish Coach, “Design a Coach Tote”http://www.brickfish.com/fashion/Coach?tab=overview Finalist Viral Campaign Coach used the 3,200 entries for their "design a Coach Tote" as inspiration for an entire new line of products. Visitors could also vote on designs and share with their friends through social networks. The campaign reached over 8,000 URLs.  Brickfish: Nichole Goodyear, CEO/president and co-founder; Jamie Dicken, EVP of Sales; Misty Phillips, Director of Client Services. Coach: Raina Penchansky, DVP Global Communications; Vanessa Flaherty, Public Relations.

Brickfish David's Bridal, “One Love” Contesthttp://www.brickfish.com/fashion/DavidsBridalOneLove?tab=overview Finalist Viral Campaign The "One Love" Contest invited women to tell the story of how they met their "one true love," share pictures and choose six items, including dress and ring, from David's online selection, which served as prizes. The contest generated 1,800 entries, 91% of them being shared on over 8,000 URL's across the social Web, resulting in over 1.7 million engagements and 112% increase in social networking traffic …

IP Pixel Mattel Dark Knight, The Dark Knighthttp://wearepixel.com/w/tdk/Finalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial IP Pixel created an expandable banner for Mattel's Dark Knight toy line that showed a little boy living all the aspects of the Batman experience with the various toys offered. An engaging unfolding mechanism catches the eye while the banner is expanding, which is then held by the commercials for the toys that show in rapid fire succession, painting a picture …

Almighty New Balance, “Made in the USA”http://awards.almightyboston.com/omma/ Finalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial Almighty had a small budget to get across a big idea: New Balance is the only athletic shoe company manufacturing in the United States. The team headed to Skowhegan, Maine, a New Balance manufacturing town, where they produced a 2 1/2 minute documentary encapsulating the American experience of living in a factory town. Expandable video banners with both a 30-second …

Ignited NBC Universal Home Entertainment, Mummy IIIhttp://cruise.ignitedla.com/omma2009/index.htmlFinalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial Charged with creating banner units to hype the DVD release of The Mummy III, the box- office and critical bomb, Ignited decided to promote the one aspect of the movie that was positively received, the non-stop action. Their team edited together the most visually stunning action scenes the movie had to offer and created a roadblock that commanded the viewers' …

Mediavest/DBG Diet Coke, "Style Series" http://www.dbgroup.tv/styleseries Finalist Video: Standalone Video Mediavest and Digital Broadcasting Group turned to A-list musical talent to help enhance the brand messaging goals of client Diet Coke. Their collaboration, "Style Series," featured prominent branding for Diet Coke and included live performances from the likes of Robin Thicke and Natasha Bedingfield. The performances were deployed online, via mobile phones and on digital billboards in high traffic locations such as New York's Times Square. According …

EepyBird, LLC OfficeMax, ABC Family and the Coca-Cola Companyhttp://eepybird.com/stickynote.htmlFinalist Video: Standalone Video EepyBird, creators of the viral video sensation "Extreme Diet Coke & Mentos Experiments," and DigiSynd/Disney have produced another visually impressive advertising display, this time for Office Max, ABC Family and Coca-Cola. Called "The Extreme Sticky Notes Experiments," the video features EepyBird's infamous scientists transforming over 250,000 sticky notes into multicolored waterfalls, cascading Slinkies, and rolling pinwheels. Premiering simultaneously online and on television, the campaign generated 18 …