Bradley and Montogomery Microsoft Windows Internet Explorer, “History of the Internet”http://www.microsoft.com/windows/internet-explorer/nethistory Finalist Video: Standalone Video For the launch of Microsoft's Windows Internet Explorer 8, Bradley and Montgomery created a series of Web-only videos featuring comedians and Web personalities like the Ninja from "Ask a Ninja" to describe the "History of the Internet." The series, which was actually created as an introduction for the official release of IE 8 at the Mix 09 conference in Las Vegas, quickly became a …

http://www.youtube.com/view_play_list?p=AB2121E6E89D11D5

The Martin Agency GEICO, Gecko Viral Video Campaignhttp://www.martinagencyawards.com/2009/geicoviral Finalist Video: Campaign  You know the Gecko - by now everyone does. But did you know he now appears in some of the most popular viral videos ever? He's now translating for talking cats, taking a picture of himself every day, and holding hands with an otter. In a clever twist on viral videos - and one that actually doesn't hide the brand at all - Geico's …

Time Inc. Lifestyle Digital myrecipes.com/T-Mobile, “5 to Try”http://www.myrecipes.com/recipes/video/0,28816,1893480,00.htmlFinalist Video: Campaign It's not easy competing in the recipes niche, one of the most crowded areas on the Web. But a regular video series can help lure visitors and attract advertisers. T-Mobile linked up with popular recipe site myrecipes.com to promote its "Five Favorites" campaign with "5 to Try" Web videos on easy recipes. It's a clever way to use a popular Web category as a springboard for a cell phone …

OMD PepsiCo / GatoradeSupport Online Link Username: TMVNOMMA2009 Password: OMDOMMA09Finalist Use of GamingSome in-game ad placements are no-brainers, and putting Gatorade in NBA 2K9 was as seamless an alignment of product with basketball as one can imagine. What did take deep creative thought was designing a Gatorade Thirst Meter that integrated the product's core benefit -hydration - into the performance of the players, and the coach's decisions. The brand even made player substitution recommendations based on hydration levels. The payoff …

Saatchi & Saatchi LALA-Toyota Motor Sales U.S.A., Inc., Toyota Matrix "Gaming All Night" http://www.tmspreview.com/awards/gamingallnight/ Finalist Use of Gaming Staying up all night with Guitar Hero 3 isn't rare for the game's fans, so Toyota was plugging into known behavior in its Matrix Gaming All Night promotional event on Xbox Live. Over 200,000 players participated across half a million sessions in a "Play and Win" contest that invited gamers to play GH3 between 6 pm and 6 am. The campaign made full use of the Xbox Live …

blacQube Mercedes-AMG, "The Ice Luge" http://www.mercedes-amg.com/webspecial/games/luge/Finalist Use of Gaming  It's hard to stand out in the flood of mediocre advergames in the auto category, but piloting a 500 horsepower Mercedes down an ice-covered luge track successfully breaks through the clutter with its sheer inventiveness. The game play is simple enough for anyone to drop in and become a contender in seconds. More than just silly (but we applaud it for that, too), the dissonance of a car on ice actually …

The Martin Agency American Cancer Society, "Federated Media Blog Sponsorship"http://www.martinagencyawards.com/2009/acsblog Finalist Sponsorship The Martin Agency lent its hand to The American Cancer Society to revamp its image and reach modern women ages 35-64. Partnering with Federated Media, they recruited influential female bloggers to tell their personal cancer-related stories. By doing this, 700 comments were generated on seven bloggers' sites. Heartfelt stories of survival and compassion were told, and in turn modernized the 100 year-old organization, while linking …

Organic, Inc. Bank of America, “America’s Cheer”http://www.undergroundaward.com/omma_2009/americascheer/ Finalist Sponsorship Bank of America, a sponsor of the US Olympics since 1992, turned to Organic to help build awareness about its sponsorship in an immensely creative way. They built the site, America's Cheer, which allowed fans to shower their support onto the Olympic team via videos, photos, and text messages on YouTube, Flickr, and Facebook. This interactive experience proved to be successful because one could watch all of the "cheers" of …

Condé Nast Digital Bloomingdale's, “Set Your Table Tool” on Brides.comhttp://www.condenastdigital.com/promo/awardentries/bloomingdales/ -Username: cnd -Password: Creative1Finalist Sponsorship Condé Nast Digital's campaign "Set Your Table Tool" for Brides.com, sponsored by Bloomingdales elicits alluring message to shoppers, and is executed in an aesthetically pleasing way. The campaign, inspired by Bloomingdales' registry marketing campaign, "The New rules of registering," aims to counteract the decline of the tabletop registry business by banishing traditional rules of registering for wedding gifts. One decided way …