Deadline Walt Disney Studios Home Entertainment, “Nightmare Before Christmas Widget-Dr. Finklestein's Lab”http://adisney.go.com/disneyvideos/animatedfilms/nightmarebeforechristmas/widget/widget-popup.html Finalist Social: Use of Widgets This widget allowed users to create their very own Nightmare Before Christmas Creature, with graphics worthy of the film, and embed it on social networking sites such as Facebook and MySpace, among others. Once created, fans could email the image to friends as a postcard. Deadline also designed all new character elements for the widget to further expand the film's popularity. 

Dailey Intuit, "TurboTax SuperStatus Campaign"http://look.daileyads.com/omma_submissions/superstatus/ Finalist Social: Use of Widgets This innovative campaign asked people to solve simple tax-themed challenges by updating their status via Facebook, MySpace, or Twitter with their answer in 140 characters or less. The effort centered on an embeddable widget allowing users to grab and share the contest via social networks. By submitting clever responses, players gained the chance to win prizes, from cash rewards to trips to New York and L.A. The …

Deep Focus HBO, "Eastbound & Down Kenny Powers Powerisms"http://clients.deep-focus.net/awards/omma_awards_2009/eastbound_widget Finalist Social: Use of Widgets Deep Focus and HBO created a Facebook audio widget tailored to the witticisms of Kenny Powers of HBO's Eastbound & Down. ("Hey babe, wanna go back to MySpace?") With a sublimely ridiculous outlook on life, Powers' brand of humor is delivered in quick bursts, making it well suited to the viral, content-sharing world of social media. Since being launched in Feb. …

Mediaedge:cia (MEC) AT&T, “AT&T’s Title Tweets”http://media-na.mecglobal.com/atttitletweets/ Finalist Social: Use of TwitterSports fans are passionate. They will douse you in Duff's if you publicly degrade their team. AT&T predicted that passion would translate to usage when they sponsored the NCAA Basketball tournament. By embracing Twitter they got phones in hand as viewers delivered rally cry tweets, and data usage surged, as that slamdunk heard 'round the stadium could be seen 'round the world with twitpic photos. Live tweets …

Aflac Aflac, “Aflac Social Duck Twitter Page”http://twitter.com/aflacduck Finalist Social: Use of Twitter  The "Aflac" honk is one of the most recognizable brand sounds in America. Give that duck a Twitter handle and you get a ducks-eye-view of the human world and quacky promotion of Aflac's sponsorships and philanthropies. Tweets like "Aflac All-American activities support pediatric cancer research efforts. Let's have a nationwide philanthropy high-five" and "I'll have to run the numbers when I get home, but I …

Situation Interactive Next to Normal, “Next to Normal, the Twitter Performance” http://www.situationinteractive.com/omma2009/ Finalist Social: Use of Twitter The curtain rises, cue the music... send the tweet? Situation Interactive successfully drove conversation about social media in the theatre world by truly giving Broadway fans a peek inside. By performing Next To Normal on Twitter the team won over 500,000 followers - and growing. The show was nominated for 11 Tony awards. Next To Normal shines …

Aspen Marketing Services AirTran Airwayshttp://www.youtube.com/watch?v=W5sek33Ve54 Our micro site is also live: http://www.markonairtran.com Finalist Social: CampaignComedian and filmmaker Mark Malkoff is afraid of flying. To get over it, he spent an entire month living on AirTran. He slept in overhead bins, did unmentionables with baby wipes, and documented all of it through Flickr photos, Twitter updates, Facebook activity, YouTube, his blog, and Myspace. Mark even nabbed himself a Guinness World Record along the way. The …

Razorfish Mattel, "Barbie's 50th Anniversary"http://www.razorfish.com/showcase/sfcreative/barbie/Finalist Social: Campaign  Tweets wrapped in glossy pink lipstick, Facebook updates slathered in fashion and bling-studded giggles - all delivered by the new, digital, Kanye sunglasses swaggering, blunt-cut-bang sporting Barbie. Her blond ambition got an upgrade as she delivered her new modern self through social media channels while staying loyal and true to the Barbie brand.  Her pals include @KimKardashian and helps promote partners like Yogaglo and Heidi Klum. Buzz generated 67 percent …

Arc Worldwide Whirlpool, "Building Blocks"http://63.115.252.20/BuildingBlocks/Default.aspx Finalist Social: CampaignYou're a big brand partnering with Habitat for Humanity. You have a huge project you need to promote with no budget. What do you do? You partner with Yahoo Beta Broadcast, you create a Facebook page to keep hammerers and woodworkers connected, and you document the whole dang thing live. At least, that's what this entry did. Their channel was the top-viewed channel on Yahoo live due to Facebook engagement and takeover of the …

RAPP Travel Channel, “Kidnap!”http://agencyawardwork.com/OMMA2009awards/Finalist Social: Advertisement as App To build a younger audience and drive traffic to TravelChannel.com, the cable network knew it had to do anything but use traditional marketing to reach its target demographic. The result was its travel-themed Kidnap! app for Facebook which challenges users to "kidnap" their friends to their favorite hideout city using a variety of methods. To escape and kidnap their own friends, players have to answer a travel trivia question. Kidnap! …