Razorfish H&R Block, “Don't Miss It”http://slant.razorfish.com/creativity/hrb_youtube.html Finalist Social: Advertisement as App H&R Block somehow managed to make tax time fun, or at least less painful, with a game on YouTube that uses the sites' video annotation technology to detect subtle differences in two similar images. The idea was to draw a link between not missing anything in the pictures and H&R Block not missing any deductions reviewing taxes. The tax preparation giant also slips in tax-related messages tied …

Weber Shandwick PepsiCo,  "Throwback Your Look"http://www.viscomla.com/OMMA/SocialAdvertisementApp.pdf Finalist Social: Advertisement as App Weber Shandwick tapped into 1970s nostalgia by creating a Facebook app that let users upload their photo and have it automatically converted to a period look utilizing a library of far-out hair-do's, groovy threads and gnarly background settings. The retro campaign was designed to promote limited-time "Throwback" varieties of Pepsi and Mountain Dew made with natural sugar.  Weber Shandwick: Wally Sabria, Senior Vice President, Creative Director; …

Razorfish U.S. News & World Reporthttp://slant.razorfish.com/creativity/US_News.html Finalist Search Marketing: SEO Campaign Razorfish's SEO campaign for U.S. News & World Report generated a rise in overall organic search by 74 percent, and 80 percent increase in page views, since the campaign launch through a Web site redesign and link building strategy. Vertical search traffic from Google News improved by 500 percent, and the site experienced a 1,000 percent traffic increase from social bookmarking sites since adding social tags. As …

Range Online Media Cole Haan http://www.rangeonlinemedia.com/awardentries/general/2009/Cole-Haan.aspx Finalist Search Marketing: SEO CampaignRange Online Media increased revenue with an uptick in Cole Haan's Web revenue by reaching out to bloggers and deploying a SEO strategy. The blogger campaign helped the company gain inbound links to specific product and category pages that improved the search position and clicks. Inbound link reports suggest the campaign generated 2,700 site visits from referring Web sites not garnered in the previous year. Cole Haan brand …

HL2 Microsoft, Response Pointhttp://experience.hl2.com/SEO Finalist Search Marketing: SEO CampaignHL2's efforts in the SEO campaign for Microsoft takes one of the top spots for increasing organic search engine visibility for the brand's top keywords, while launching a redesigned Web site for Microsoft Response Point, a small business phone system product group. The most relevant keywords were determined, followed by site page architecture, HTML and XML sitemaps, and keyword-optimized URI naming. Top ranking select keywords increased 120%, while in aggregate competitors have declined on …

MediaCom Search Century 21http://www.outrider.com/MediaComSearch/OMMA2009/ Finalist Search Marketing: SEM Campaign MediaCom Search gets the nod for moving Century 21's national television advertising budgets and resources to online marketing. Budget constraints limited search media to paid search on Google, Yahoo, MSN and AOL, so daily budgets were allocated to provide terms associated with loyalty. Terms and phrases found lower in the marketing funnel got higher daily budgets to support increasing lead volume that rose 40 percent, year-over-year, while the average monthly …

HL2 Seattle's Best Coffeehttp://experience.hl2.com/SEMFinalist Search Marketing: SEM CampaignHL2 had been tasked with creating and managing a paid search campaign for Seattle's Best Coffee in November 2008. The eight-month budget of $12,750 was meant to raise awareness through search and content campaigns, engagement, cafe beverages, franchise prospects, and special offers. Total visitors to the site increased 106 percent. SEM drove 10 percent of overall site traffic. Conversions doubled in four months. And the average click-through rate reached 1.37 percent. HL2 attributes the positive campaign performance …

Location3 Media Starz Entertainment, Crashhttp://www.searchenginemarketingstrategy.com/starz/Finalist Search Marketing: SEM Campaign Location3 Media's SEM campaign for Starz Entertainment generated a 670% increase in searches from September through October for the TV series Crash. The campaign aimed to differentiate the television series from the feature film, and help Starz understand the audience through ad placement targeting and social media. Location3 relied on Google sites, focusing on film and television, celebrity info, entertainment blogs and film critics. Generating buzz, search and site campaigns drove approximately …

Deadline Walt Disney Studios Home Entertainment, WALL-Ehttp://www.dead-line.com/awards/2009/omma/Finalist Rich Media: Campaign Leave it to Pixar and Walt Disney Studios to dream up (along with Deadline) an advertising campaign with plenty of character. In this case, that character is Wall-E, central star of a series of ads designed to tout the Pixar movie's move to Blu-ray and DVD. The campaign was comprised of several rich media components that culminated in a takeover of Amazon.com. Shoppers could play a …

Leo Burnett: Daniel Paul; Megan Land.