Razorfish AT&T, "ConnecTech"http://slant.razorfish.com/creativity/att_connectech_campaign.htmlFinalist Rich Media: Campaign Introducing ConnecTech as a service for digital device support, AT&T and Razorfish conceived a campaign that tapped into the consumer's frustration with setting up computers and entertainment centers. While simple, the series of ads had flawless execution and contextualized the service in an engaging, fun way by using puzzle games and slick animation.  Razorfish: Eric Livingston, Creative Director; Brian Morris, Associate Creative Director; Amy Ferranti, Senior Account Director; Valori McMillen, Account Supervisor; …

Saatchi & Saatchi LA Toyota Motor Sales U.S.A., Inc., Toyota Tundra Field Goal Game http://tmspreview.com/tundra_game/ Finalist Rich Media: Single Execution Targeted squarely at the obsessive fantasy football set, the Toyota Tundra Field Goal Game ad gave users the opportunity to use the Tundra's powerful 401-pound-per-foot torque capability to toss a 700-pound steel football through some goal posts. Then, as each goal was made, the distance was increased, escalating until the game had you launching fridges from outside the stadium. This addictive ad …

Dailey Intuit, TurboTax's "TurboTron" http://look.daileyads.com/omma_submissions/turbotron/Finalist Rich Media: Single Execution Capitalizing on the 2009 Super bowl weekend, the football-themed ad from Intuit starts off with a literal and metaphorical explosion as a TurboTax football helmet goes head to head with a tax helmet and wins. Then things get really crazy. The ad unit opens into a giant jumbotron, packed with testimonials, a video from YouTube star Tay Zonday, a panel for asking tax questions, an offer to win $25,000, …

Condé Nast Digital Mercedes-Benz, “Live-Well Dashboard”http://www.condenastdigital.com/promo/awardentries/mercedes Username: cnd Password: Creative1Finalist Rich Media: Single Execution Mercedes' "Live-Well Dashboard" was created to emphasize that, despite its small size, the new Mercedes-Benz GLK-Class is the definition of style and refinement. As proof, the rich media banner ad offers articles, videos, and pictures, all aggregated and updated weekly by CondéNast, and meticulously categorized for ease of access. Content can even be ranked according to its usefulness and the design of …

MRM Worldwide MasterCard Worldwide, "Priceless Pep Talks with Peyton Manning"http://www.mrmworldwide.com/awards/mastercard/peyton/Finalist Mobile Marketing: best integration cross platform Everyone needs a little encouragement now and then, and MasterCard's Priceless Pep Talks let users push customized coaching vignettes from Peyton Manning to friends' phones via MMS videos. The system even used online technology to insert the recipient's name into the advice. The medium worked seamlessly with the message by relaying a personalized call from the coach. The mobile delivery closed the …

OMD - MoVoxx Infiniti,“Own the Sky” G Convertible Launchhttp://www.movoxx.com/email/MoVoxxCreativeGConvertiblePostcard.pdfhttp://infinitig.mobiFinalist mobile marketing: best integration cross platform  This campaign to hype Inifinti's G Convertible used simple SMS ads to invite readers of text alerts to "Own the Sky." Users sent their own phone-cam images of the sky for a contest entry, but three weeks later the Infiniti brand returned the favor with a surprise post card. The customized direct mailing included the image of the sky …

MediaVest Coca-Cola North America/Sprite, “Sprite Under-the-Cap”http://www.mediavestww.com/omma/sprite.html Finalist Mobile Marketing: Best Integration Cross Platform Medium, message, and even the contest design were all aligned in this re-think of Sprite's long-running Under-the-Cap promotion. A get-it-now generation got immediate gratification by using a unique code under every bottle to receive mobile media assets: ringtones, clips and screens from their favorite media properties like Transformers and Colbert Report. The clever use of media partners and the immediacy of mobile re-ignited a flagging …

Mediaedge:cia Paramount Pictures, “Eagle Eye Mobile Challenge”http://media-na.mecglobal.com/paramount Finalist Mobile Marketing: Campaign  With a movie plot built around a series of mysterious cell phone calls, "Eagle Eye" naturally lent itself to a mobile campaign. Mediaedge:cia ran with that plot by developing creative that used interactive voice response (IVR) technology to send voice messages from the unknown caller of the film. Participants follow the caller's instructions as part of a sweepstakes contest to win $1,000 from Circuit City. …

Point Reach Microsoft "Bing™ for mobile"http://www.pointreach.com/bing/bing_entry.html Finalist Mobile Marketing: Campaign Microsofts' Bing for mobile campaign, launched in connection with the debut of its new search engine, cleverly allowed users to trial the product directly within the ad. Besides a searchable banner, the effort also featured a Bing search box in an expandable carousel unit for higher impact. The initial phase of the campaign focused on WAP home page takeovers of key information and news sites such as The New York Times, …

Medialets Dockers, “iPhone Shake”http://www.medialets.com/campaignentry/ Finalist Mobile Marketing: Campaign Dockers shook up mobile advertising and its staid image with the first "shakable ad" that used the iPhone's motion-sensitive technology to engage consumers in a novel way. The "Shakedown 2 Get Down," campaign featured urban street dancer Dufon Smith, a.k.a. Orbitron, wearing Dockers Vintage Workwear Khakis in the ad that appeared in iPhone apps including "iBasketball," "iGolf" and "iBowl." At various points, users had to shake the phone …