Big Spaceship UrbanDaddy, iPhone Apphttp://spotlight.bigspaceship.com/thenextmove/Finalist Mobile marketing: Creative, single exection To separate the hip and upscale from the chaff, UrbanDaddy teamed with Lexus to create "The Next Move," a free iPhone app for city-goers and foodies keen on staying "in the know." Aimed at planning a perfect night (or day) on the town, your choices -- who you're with (ex-girlfriend), what food you're craving (tapas) -- will unfold through interchangeable sentence fragments that tell the story of …

Pizza Hut Pizza Hut, iPhone Apphttp://www.pizzahut.com/iphone Finalist Mobile Marketing: Creative, Single Execution The killer app for your appetite, Pizza Hut's foray onto the iPhone allows the initiated to order pizza, pasta and wings right from the palm of their hand. While the app uses GPS to track which Pizza Hut is closest, the real fun is in putting together an order. Users pinch to select a size, drag-and-drop toppings, and if you add too much, the pizza blows up, …

OMD Dockers, “iPhone Shake”URLFinalist Mobile Marketing: Creative, Single Execution Pleated office pants and the iPhone didn't have a lot in common before OMD created the iPhone Shake campaign to freshen up the Dockers image. To become a topic of conversation among young, tech-savvy males, OMD created the first shakable ad, featuring freestyle dancer Dufon Smith a.k.a. "Orb," who would break into a dance routine once the iPhone was shook. The campaign was tied to games …

The Visionaire Group 20th Century Fox, The Day the Earth Stood Stillhttp://www.thevisionairegroup.com/showcase/dtess/takeover/preview.html Finalist HOME PAGE takeoverThe goal of Fox and TVG's MySpace homepage takeover for The Day the Earth Stood Still was high impact, showcasing the power of the film's humanoid robot, Gort. With special approval from MySpace co-founder Tom Anderson, the agency altered MySpace's logo in a way that had never been done, resembling Gort. On top of that, the overlay incorporated a high-quality clip from the …

AvatarLabs Paramount Pictures, Star Trek http://avatarclient.com/extranet/awards/2009/startrek/mtvtakeover/index.html Finalist Home Page Takeover The AvatarLabs Star Trek takeover was aimed to revive the stale 40-year-old franchise (well, stale to the non-Trekker nerds). So they set the Starship Enterprise on course to blaze through the MTV.com home page. Launching on the day of the film's release, the takeover used Papervision technology to give the effect that the sites' content was being sucked into the warp wake of the Enterprise as it zoomed through …

Razorfish Microsoft/Search Marketing/Binghttp://wsjdigital.com/solutions/gallery/pushdown/bing/Finalist Home Page TakeoverThe goal here was to create high-impact experiences that introduced a new brand, Bing, to reinforce the benefits of the search engine with ample trial opportunity, and a clear call to action. To do that, a customer-centric approach was taken to spark awareness and interest among users and ultimately driving to trial of product. Appealing to key decision-makers in the business community, the creative stood out without seeming …

Responsys Lenovo, Earth Day Promo http://host.responsys.com/DRG/Awards/2009/Lenovo/LEN_apr21_v03.html Finalist Email: Standalone Earth Day has a new twist - it's an incentive to get a computer discount. The goal was to promote greener PC choices, which supported a larger environmental message. Translation: Save money and save the planet, as evidenced by the Eco Geek testimonial. The free trial of Lenovo's Online Back Up program encouraged relationship-building and further product discovery. Thanks to a clear image - computer, price, discount …

Responsys: Julian Scott, Creative Director; Lynn Baus, Art Director; Patrick Colalillo, Designer.

Yesmail HP, Newsgram Digital Photography Newsletterhttp://p.p0.com/YesConnect/HtmlMessagePreview?a=cBdIe2SEHLWbbnIr1Dl&msgVersion=web Finalist Email: Standalone The updated HP Digital Photography newsletter, designed to deliver value and promote products, hoped to optimize user participation. It was easy to navigate and loaded with helpful step-by-step tips on scanning and transferring digital photos, a boon for novices. The photogram made photography fun and interesting - and it offered cool, free projects, like downloading movie posters. While showcasing HP's product inventory, it also educates customers - a win-win. …

The Phelps Group Monrovia, “Plant Savvy”http://look.thephelpsgroup.com/monrovia/Emails_OMMA/ Finalist Email: Campaign How does a wholesale plant grower that only sells its product via independent garden centers, compete with large chain stores? It uses its advertising budget to drive consumers to independent garden centers. Monrovia launched Plant Savvy, an email newsletter targeting gardeners, offering tips, trends and embedded links throughout content that led consumers to Monrovia's site, where gardeners can learn more about flowers and find a place …