Comedy Central Comedy Central, Important Things with Demetri Martinhttp://f.chtah.com/i/15/1082541074/demetri_martin_email_campaign.html Finalist Email: Campaign The launch of Comedy Central's Important Things with Demetri Martin became an important email campaign for the network. Over the course of six weeks, Martin appeared in recipients' inboxes and, in one email, used a pointer stick to point at clickable links embedded in the email. Users could watch a video, download a series-branded widget or simply learn the show's airtime. The campaign …

Yesmail HP "Monster Sale"http://preview.4at5.net/email_domains/hhos/7000/hhos_7000.html Finalist Email: Campaign  HP teamed up with Dreamworks for an email campaign featuring characters from the Dreamworks film, Monsters vs. Aliens. Four different emails sent over a ten-day period promoted HP's "monster" sale by utilizing different characters from the film. Revenue for the Monster Sale campaign was 80% higher than an email campaign HP launched earlier that same quarter. In addition, click through rates were 37% higher than messages delivered during that same …

Razorfish Sun Products, "Laundry Fairy"http://slant.razorfish.com/showcase/showcase/all/index.htmlFinalist Contest/Promotion/Sweepstakes For this Razorfish and Sun Products collaboration, Melissa Rivers starred in a mockumentary about Laundry Fairy Union Local 32, a collective of stain-fighting characters who help stressed-out mothers. The product, subtly noted at the end, is All detergent. Viewers were driven to all-laundry.com by TV commercials following Celebrity Apprentice. The site had more traffic in the first 14 days of the program than it normally sees in six months: …

Dailey Intuit, "TurboTax SuperStatus Campaign"http://look.daileyads.com/omma_submissions/superstatus/ Finalist Contest/Promotion/Sweepstakes To take the stress out of tax time, Dailey and Intuit distracted filers by offering up a contest that let players solve challenges by updating their status via Facebook, MySpace or Twitter. To win prizes they had to write a clever string of text, pushing creativity...as well as TurboTax. Widgets were passed around via social networks and 20 challenges were played over tax season. TurboTax judged over …

Tribal DDB Mountain Dew Voltage, "Be a Power Player"http://awardshowentries.com/mountaindewvoltageFinalist Contest/Promotion/Sweepstakes Tribal DDB's "Be a Power Player" invited their target audience - teens - to play games, earn sweepstakes points and win free stuff - just by clicking. Links to social media sites heightened brand awareness among friends, and promoted their favorite flash games, straddling the line between pure pitch and fun. "Power Player" successfully encouraged users to replay, as more than 541K interactions were logged over …

OMD Showtime / Nurse Jackie  on KindleSupport Online Link  Username: TMVNOMMA2009 Password: OMDOMMA09 Key Individuals:Finalist Content IntegrationThink Amazon.com's Kindle is devoid of advertising? Think again. Showtime was debuting a new series, Nurse Jackie, one week before HBO's season premiere of True Blood. Showtime advertised its premium cable series via Kindle by offering the pilot script of Nurse Jackie as a free download. The script included show scheduling, and users could watch the pilot episode on …

CNET/MIndshare Sprint, Palm Prehttp://reviews.cnet.com/showcase/palm-pre-test-drive/ Finalist Content Integration CNET and Sprint reached out to devoted CNET readers and encouraged them to sign up for a chance to test drive Sprint's Palm Pre for three months. More than 1,500 readers registered, and 10 were selected to put the Palm Pre through the wringer. Bloggers wrote about their experiences in a special advertising-branded section on CNET. Each blogger posted five times a day, catapulting the Palm Pre into the …

Publicis Modem SUBWAY, "Fresh Take"http://espn.go.com/video/category?id=3902945Finalist Content Integration Subway teamed up with ESPN to create "Fresh Take," a weekly video series posted Fridays at lunch. Hosted by ESPN's Trey Wingo, "Fresh Take" fields fan questions, submitted online. Wingo is accompanied by a different sports personality each week and the ever-visible Subway logo in the background. The campaign aimed to give Subway consumers, many of which are sports enthusiasts, relevant, timely sports data. The webisodes, created by …

Organic, Inc. Bank of Americahttp://www.undergroundaward.com/omma_2009/bofa_morris_banners/ Finalist Banner: Standard, Flash or Rich Media As any teacher will tell you, connecting with high-school students is hard enough. Getting them interested in finances is next to impossible. Still, Bank of America and Organic set out to do just that with their banner ad for "The Morris Code," one part of a series of "edutainment" sites designed to provide tips on the banking basics and the set-up of new accounts. Expanding …

Dailey Intuit, TurboTax Twitter/Google Banner Adhttp://look.daileyads.com/omma_submissions/twitteralpha/ Finalist Banner: Standard, Flash or Rich Media Seeing an opportunity, as the Web's social media allegiance switched from Facebook to Twitter, Intuit entered the fray with a TurboTax Twitter ad. The banner, born of a partnership with Google and Twitter, soothed tax-time anxiety by streaming dynamic, real-time feedback to consumer questions about taxes straight from the TurboTax Twitter page. The goal was to recruit the social media audience, and enthusiasts …