Goodby, Silverstein & Partners SPRINT, "Sprint Now"http://cdn.eyewonder.com/100125/marketing/demos/sprint2/index.html Finalist Banner: Standard, Flash or Rich Media When the "Sprint Now" banner begins, it's already an elegant visual treat. But the interactivity is where the ad really amazes. An extension of their similarly impressive "Sprint Now" Web site, the banner ad emphasizes living in the moment by streaming different real-time statistics, weather, sports and even playable mini-games into the pint-sized …

Carmichael Lynch Jack Link's Beef Jerkyhttp://livingsasquatch.com/ Finalist Advertising/Promotion Web site or MicrositeLivingSasquatch.com brought Jack's links signature character (from the "Messing With Saquatch" commercials) to consumers desktops - and desks. Using augmented reality technology, site visitors could make a video with their Web cams, controlling and interacted with the 3D Sasquatch. Videos could then be ranked and viewed on the site and shared on social networks and YouTube. Thus far, nobody has reenacted Harry and the Hendersons, but …

Catapult Action-Biased Marketing - Mars Petcare, US Mars Petcare, US / PEDIGREE®http://pedigree.com/default_superbowl.aspx Finalist Advertising/Promotion Web site or Microsite  The Pedigree site entices visitors with their amusing videos of "crazy pet owners," which debuted at the Super Bowl and then encourages dog lovers to do a little good: for every video that is viewed, Pedigree donates one bowl of food to a local shelter. For those looking to for a new dog, Pedigree encourages visitors to adopt from …

Razorfish MillerCoors, "Project: Cold"http://www.coorslight.com/projectcold Finalist Advertising/Promotion Web site or Microsite As history has proven, in difficult economic times, we Americans find solace in our booze. That in mind, Razorfish had the Key Beer Drinker demographic, dudes 28-41, directly in its crosshairs with its "Project: Cold" campaign for Coors Light. Greeted by a giant, rotating "cold-activated can" of Coors Light, visitors can learn all there is to keeping their brews frosty. In the sly "Know Your Cold" section, animated videos narrated in a Maxim-worthy …