Saatchi & Saatchi LA Toyota Motor Sales U.S.A., Inc.http://www.tmspreview.com/awards/hsw Finalist Automotive  Saatchi & Saatchi and Toyota Motor Company developed a partnership with HowStuffWorks.com through which the company sponsored the answers to key automotive topics (including towing, braking and hybrid technology). This sponsorship extended beyond the automotive category, showcasing the "paradoxical" features of the Toyota Venza when paradoxical questions (such as "How do noise canceling headphones actually work?") arose on HowStuffWorks.com. And, because "truck guys" like to be knowledgeable, Toyota's …

MediaContacts Volvo, Twitterftp://ftp.us.mediaplanning.com User Name: Mediapost - Password: Mpost123Finalist Automotive For the launch of its first-ever crossover vehicle, Volvo developed a campaign that included a complete homepage takeover of YouTube, and incorporated a live Twitter feed from the New York Auto Show. The YouTube takeover (a first for an automaker) also included the first expandable ad unit on YouTube's home page, linking consumers to videos, photos and a game that highlighted the car's unique City Safety feature. Other placements included …

Carat Alberto Culver / TRESemme, TRESemme Style Campaignhttp://www.tresemme.com/styleseeker Finalist Apparel, Fashion Alberto Culver and TRESemme employed Carat to design a site that enticed not only the hair-care obsessed, but the hair-care obsessed fashion lovers. It wasn't a difficult task. With site StyleSeeker.com, which features quizzes, blogs, videos and newsletters, content was secured from media publishers such as Hearst and InStyle to marry creative and media outlets together. RSS feeds were acquired from the publisher's sites for up-to-the-minute editorial content, and 14 customized programs …

Night Agency Champion USA, “Hoodie Remix”http://www.hoodieremix.com/Finalist Apparel, Fashion The Hoodie Remix design competition, made possible by Night Agency for Champion, spoke directly to hip, young consumers everywhere who love the idea of customizing and designing their own apparel. The sleek and simple interface allowed users to mix-and-match colors and patterns on a Champion hoodie, and was eye-catching enough to be featured in Nylon and Teen Vogue magazines. The average time spent on the site was 5 minutes and …

Hearst Magazines Digital Media Target, Holiday Elves http://advertising1.goodhousekeeping.com/target-iac/Finalist Apparel, Fashion The kitschy campaign, "Target Elves," by Hearst Digital Media, tied in social shopping site Kaboodle.com to Target during the holiday season. Interactively, the site gave engaged, preexisting members of the Kaboodle community their own profile, and asked them to make personalized, digital flipbooks of their favorite Target products. Users of the site got as busy as, well elves at Christmastime, voted on their favorite products, added them …

ChaCha Paramount Pictures / Transformers: Revenge of the Fallenhttp://partners.chacha.com/case-study-tranformers-revenge-of-the-fallen/Finalist Mobile Marketing: SMS Campaign To build awareness and anticipation up the release date of the Transformers sequel, ChaCha engaged moviegoers with as SMS campaign that served up a new set of daily creative counting down the final week before the opening. ChaCha served nearly 1 million conversational text ads that had males 18-34 showing a huge 58-point increase in mobile ad awareness. Beyond that, unaided brand awareness …

OMD The CW, 2008 Gossip Girl Season LaunchSupport Online Link Username: TMVNOMMA2009 Password: OMDOMMA09Finalist Mobile Marketing: SMS Campaign To keep the scuttlebutt at a maximum for the premiere of Gossip Girl's second season on The CW, OMD viewers were able to opt-in to receive text messages from the Gossip Girl herself (OMG!) that were identical to the text messages the characters were receiving on-air, and in real time. Plus, fans could engage with …

2ergo Adobe, "MAX Texting Challenge"http://media.2ergo.com/downloads/2ergoAdobeMAXTextingChallenge.pdf Finalist Mobile Marketing: SMS Campaign To engage attendees at Adobe's live San Francisco event (as if the surroundings weren't enough - it took place at acclaimed museums -the California Academy of Sciences and the De Young), 2ergo put together a SMS-based trivia competition. Using their mobile phones, guests answered queries about the exhibits, the conference and other Adobe-related trivia for a chance to win Adobe products. A startling success, Adobe was able …

Mammoth Advertising Samuel Goldwyn Films, “The Soul Storage Company” for Cold Soulshttp://thesoulstoragecompany.com/ Finalist Viral Campaign The web site for Soul Storage Company - which is responsible for extracting Paul Giamatti's soul in the film Cold Souls - looks like a real company's site. Users can tour the facilities, view other souls and customer testimonials, and can even decide to store their own soul, which, based on a personality profile, will look different than any other. Users can then …

Brickfish Coach, “Design a Coach Tote”http://www.brickfish.com/fashion/Coach?tab=overview Finalist Viral Campaign Coach used the 3,200 entries for their "design a Coach Tote" as inspiration for an entire new line of products. Visitors could also vote on designs and share with their friends through social networks. The campaign reached over 8,000 URLs.  Brickfish: Nichole Goodyear, CEO/president and co-founder; Jamie Dicken, EVP of Sales; Misty Phillips, Director of Client Services. Coach: Raina Penchansky, DVP Global Communications; Vanessa Flaherty, Public Relations.