Brickfish David's Bridal, “One Love” Contesthttp://www.brickfish.com/fashion/DavidsBridalOneLove?tab=overview Finalist Viral Campaign The "One Love" Contest invited women to tell the story of how they met their "one true love," share pictures and choose six items, including dress and ring, from David's online selection, which served as prizes. The contest generated 1,800 entries, 91% of them being shared on over 8,000 URL's across the social Web, resulting in over 1.7 million engagements and 112% increase in social networking traffic …

IP Pixel Mattel Dark Knight, The Dark Knighthttp://wearepixel.com/w/tdk/Finalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial IP Pixel created an expandable banner for Mattel's Dark Knight toy line that showed a little boy living all the aspects of the Batman experience with the various toys offered. An engaging unfolding mechanism catches the eye while the banner is expanding, which is then held by the commercials for the toys that show in rapid fire succession, painting a picture …

Almighty New Balance, “Made in the USA”http://awards.almightyboston.com/omma/ Finalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial Almighty had a small budget to get across a big idea: New Balance is the only athletic shoe company manufacturing in the United States. The team headed to Skowhegan, Maine, a New Balance manufacturing town, where they produced a 2 1/2 minute documentary encapsulating the American experience of living in a factory town. Expandable video banners with both a 30-second …

Ignited NBC Universal Home Entertainment, Mummy IIIhttp://cruise.ignitedla.com/omma2009/index.htmlFinalist Video: Video Appearing in a Banner, Expandable Banner or Interstitial Charged with creating banner units to hype the DVD release of The Mummy III, the box- office and critical bomb, Ignited decided to promote the one aspect of the movie that was positively received, the non-stop action. Their team edited together the most visually stunning action scenes the movie had to offer and created a roadblock that commanded the viewers' …

Mediavest/DBG Diet Coke, "Style Series" http://www.dbgroup.tv/styleseries Finalist Video: Standalone Video Mediavest and Digital Broadcasting Group turned to A-list musical talent to help enhance the brand messaging goals of client Diet Coke. Their collaboration, "Style Series," featured prominent branding for Diet Coke and included live performances from the likes of Robin Thicke and Natasha Bedingfield. The performances were deployed online, via mobile phones and on digital billboards in high traffic locations such as New York's Times Square. According …

EepyBird, LLC OfficeMax, ABC Family and the Coca-Cola Companyhttp://eepybird.com/stickynote.htmlFinalist Video: Standalone Video EepyBird, creators of the viral video sensation "Extreme Diet Coke & Mentos Experiments," and DigiSynd/Disney have produced another visually impressive advertising display, this time for Office Max, ABC Family and Coca-Cola. Called "The Extreme Sticky Notes Experiments," the video features EepyBird's infamous scientists transforming over 250,000 sticky notes into multicolored waterfalls, cascading Slinkies, and rolling pinwheels. Premiering simultaneously online and on television, the campaign generated 18 …

Bradley and Montogomery Microsoft Windows Internet Explorer, “History of the Internet”http://www.microsoft.com/windows/internet-explorer/nethistory Finalist Video: Standalone Video For the launch of Microsoft's Windows Internet Explorer 8, Bradley and Montgomery created a series of Web-only videos featuring comedians and Web personalities like the Ninja from "Ask a Ninja" to describe the "History of the Internet." The series, which was actually created as an introduction for the official release of IE 8 at the Mix 09 conference in Las Vegas, quickly became a …

http://www.youtube.com/view_play_list?p=AB2121E6E89D11D5

The Martin Agency GEICO, Gecko Viral Video Campaignhttp://www.martinagencyawards.com/2009/geicoviral Finalist Video: Campaign  You know the Gecko - by now everyone does. But did you know he now appears in some of the most popular viral videos ever? He's now translating for talking cats, taking a picture of himself every day, and holding hands with an otter. In a clever twist on viral videos - and one that actually doesn't hide the brand at all - Geico's …

Time Inc. Lifestyle Digital myrecipes.com/T-Mobile, “5 to Try”http://www.myrecipes.com/recipes/video/0,28816,1893480,00.htmlFinalist Video: Campaign It's not easy competing in the recipes niche, one of the most crowded areas on the Web. But a regular video series can help lure visitors and attract advertisers. T-Mobile linked up with popular recipe site myrecipes.com to promote its "Five Favorites" campaign with "5 to Try" Web videos on easy recipes. It's a clever way to use a popular Web category as a springboard for a cell phone …