The Night AgencyKeds, "The Original Sneaker"ADVERTISING/PROMOTION WEB SITE OR MICROSITE Theoriginalsneaker.com commemorates 100 years of Keds' sneaker-making by taking a look at the past 10 decades in a simple, appealing format that presents the shoe of each era (limited edition recreations are for sale) front and center while also providing historical bits and photos about each year of that particular decade - from …

Night AgencyKeds, "The Original Sneaker" Fashion/Beauty/Cosmetics How do you make a 100-year-old sneaker company cool again? For the Keds Web site, Night Agency did it three ways: The Design Your Own feature starts with a blank canvas, literally, which users can customize in nearly countless ways. Or shop the Keds Collective, created by independent designers from across the country. Short profiles and videos of the designers working and discussing their inspiration add …

Magnani Caruso Duttondailycandy.com Fashion/Beauty/Cosmetics Dailycandy, a daily editorial email publication for young urban ladies, now has a Web site that is a destination in its own right, with archived content from the last nine years organized in an accessible way, whether you are looking for a good Italian restaurant in the West Village for girls' night out or it's 4:00 on a Friday and you have an hour to kill …

Critical MassRolex, Rolex.com Fashion/Beauty/Cosmetics The Rolex web site captures the beauty and sophistication of the Rolex brand with large, sharp images of the watches, detailed information about each product, and simple navigational tools. To help establish the Rolex lifestyle its shoppers aspire to, sections on each line of watches also include stories of the people and places that best capture the spirit of the brand (e.g. The Royal Opera House for the …

DigitasAmerican Express, "Enthusiast"ADVERTISING/PROMOTION WEB SITE OR MICROSITEBecause no two AmEx card carriers are the same (actually, maybe they are, but whatever), the Enthusiast Web site is customized for each user based on his or her purchases. Buy a ticket to the U.S. Open, for example, and a Web site featuring interviews of players, news, updates and post-event reporting - all things someone going to an event …

SheKnowsSheKnows.com Family/Parenting/Women's InterestAttracting nearly 45 million unique visitors, SheKnows is a one stop online destination, covering every topic a woman might need. With sections devoted to entertainment news and gossip, reviews, beauty and fashion articles, and love, sex & dating advice for every woman, single, dating, married, or divorced, SheKnows.com provides education, entertainment, and an engaging online community - all within an easy to use and attractive interface.  …

Hearst Digital MediaRedBookMag.com Family/Parenting/Women's InterestRedBookMag.com knows that a woman's life can be big, busy, joyful and imperfect - so it offers women of all types entertainment, motivation and information in an encouraging and inspiring way, offering sex, health, beauty and fashion tips, with an entire section devoted to money and career issues, and articles for moms with kids of all ages.  The site prides …

BabyCenter LLCBabyCenter.com Family/Parenting/Women's InterestBabycenter is a trusted resource for moms - reaching more than 8 million per month in the U.S. alone and close to 19 million monthly in 22 markets across the globe. The site supports parents through stage-based content - from prenatal planning through the child's ninth birthday. Their interactive, personalized site features articles, Q&As, videos, tools, on-line classes, polls, blogs, a vibrant social …

TechMediaNetworkTop Ten Reviews, toptenreviews.com Education and Reference Top Ten Reviews covers just about everything: 450 categories of software and Web services, 10,000 consumer electronics products, nearly 200,000 movies, 500,000 music titles and about 40,000 video game titles. The Web site provides users with a complete review of the products they are searching for, along with side-by-side comparisons of other products in the same category. It then issues a recommendation about which products to buy …

Pereira & O'DellUniversity of Phoenix, Phoenix.edu Education and ReferencePhoenix.edu is the official web site of the University of Phoenix, but thanks to the university's aggressive online strategy, it has turned into a portal of information for prospective students from all across the country interested in hundreds of subjects. Pereira & O'Dell relaunched the site this summer with improved architecture and …