Starcom USA aimed to help reshape Buick's image into one a modern consumer could identify with.

Macy's enlisted Hearst Digital Media to help increase awareness of the fall men's INC Collection.

In 2010, Mars launched Pretzel m&m's and enlisted bbdo to spearhead content integration.

How do you let potential customers know that your company, which they may only know as a copy machine, can help them as a full-on consultancy and take care of all the boring back-office stuff they don't want to do? And make it sexy? With a Ducati motorcycle, of course. The pushdown unit depicting a scene of a Ducati being tested in a wind tunnel with a hapless fellow getting his stack of, um, Xeroxes blown all over the place does the trick quickly, simply and strikingly.

Instead of trying to get the IT professionals to come to their microsite or download an app, Starcom and Oracle went to the IT professionals with a quality and engaging "nanosite." Research indicated that IT professionals are unlikely to ever return to an external "sponsored" Web site or microsite even if they did click through, so the strategy became packing all the information into a neat little experience that appeared across IDG sites frequented by the IT pros. The unit resulted in more than 9,000 senior IT professional registrants.

Is this meta enough for you? OMMA would like to take a moment to recognize the fine online display advertising work promoting Google's online display advertising business. The online ad about online ads outdid most online ads by showing all that an online could be. The rich-media unit alternately morphs into a Twitter widget, a video player, a news and weather forecast, a Googleized game of the arcade classic "Breakout," and an interface for a Google Books library (where many of the volumes are about advertising, by the way).

Feminine products are not something most teenage girls care to discuss, let alone redesign. Not anymore. U by Kotex launched the Ban the Bland Design challenge and Web site where girls could create original product designs using the online tools provided. Say goodbye to white, and hello to color and patterns. The brand's goal was to receive 2,000 designs: More than 12,800 creations were submitted. The top three winners will collaborate with Patricia Field on future U by Kotex products.

The more Twitter followers you possess, the stronger you'll be able to kick a soccer ball in a virtual soccer showdown with any Twitter user worldwide, including celebs like Lady Gaga and Christiano Ronaldo. SHOOTTER for Adidas places gamers inside a virtual stadium, where their objective is to score a goal against another Twitter user who's playing the role of goalie. Holding down the space bar for speed, along with the number of followers a person has will determine success or failure.

Finally, a way to create, watch and share 3-D content, without the need for 3-D glasses. Euro RSCG Chicago created a 3-D movie trailer to promote the launch of the HTC EVO 3-D. "Present Tense" not only allowed users to navigate and explore the trailer, it was customizable, so users could upload a picture and become a part of the trailer about a alleged diamond thief on the lam. More than 93,000 people created their own 3-D movie trailer.

To promote tourism, Las Vegas let users' fingers do the talking. The campaign's strategy was to have "Core" guests, who love visiting Sin City, sell its wonders to the "Persuade" group, potential guests who don't know the score. "Core" people were potent ambassadors in America's town hall: Facebook. In LVCVA's first Facebook push, it increased followers by 800 percent, adding 3,000 a day. The inside baseball spin made Las Vegas the No. 1 destination for Facebook fans - and at just $1 per follower. That's called a …