Like Paris, Hilton Hotels get around. To underscore its global presence in 76 countries, the hotelier launched a home-page takeover and sponsorships at The Wall Street Journal, USA Today and Concierge sites, among others, touting its virtues in seven languages. Stylish photos of sought-after destinations are tied to Hilton's ubiquity, establishing an emotional connection with customers. To discover Hilton's many offerings, device-neutral apps revealed the chain's virtues for both business and personal travel. By reestablishing brand awareness and sales, more HHonors members checked in.

Disney is a household name - so to keep its Expedia bookings fun - it produced a series of interactive, expandable ads pitching Disneyland, Disney World Resort and the Disney Cruise Line Disney Destinations. Users could scroll over ads and watch a promo video on a particular Disney location - without leaving Expedia. By keeping the microsite within the Expedia site fresh and uncluttered, booking vacations was a breeze. Click on Goofy and turn the Magic Kingdom into real-world travel.

The Symantec Cloud Campaign leveraged YouTube, Facebook, Twitter and Google SEM to generate leads among an audience responsible for building and securing cloud computing environments. Through a 1-2 punch, Symantec delivered informative online video commercials (via the platforms mentioned above) to drive prospects to download a critical white paper, which then created a series of activities/offers to determine lead qualification. The campaign resulted in over 100,000 views and thousands of qualified leads.

For Sprint's "All Together Now" campaign Mindshare developed activation programs on multiple platforms and channels, moving people to create change in the world through their mobile devices. These programs centered on real-time human stories and were produced through online votes and interactions with the All Together Now message, such as the perfect wedding engagement for a hopeless romantic and giving a band its big break at SXSW. The programs were executed with publishers such as mlb.com, Screenvision, Hearst, Time Inc and Rolling Stone, incentivizing users to influence a change to receive …

The Microsoft Office 2010 and Martha Stewart Living Omnimedia (MSLO) partnership demonstrated that an audience will respond when custom content and branded entertainment remain on-brand. The "Make Home Projects Great" campaign was executed on multiple platforms, each utilizing custom MSLO templates designed by Martha Stewart editors, all of which utilized new features of Office 2010 combined with Martha Stewart flair. The cross-channel campaign utilized co-branded banner ads with a home page takeover, email promotions, advertorials, free trial downloads of Office 2010, a UGC contest, and was integrated into two …

As consumers today are too busy to stroll through every aisle of a store, Target created an application in which they can find what they need with a mobile device. Browsing the Weekly Ad, creating a shopping list, making a search at target.com, or locating the nearest Target store are things that Target offers with its app. From directly purchasing via your device, to scanning coupon barcodes off your phone, Target has set the standard for all retail applications.

Home Depot has partnered with The Weather Channel to create Lawn & Garden Outlook, a campaign that provides customized information for users using dynamic banners, mobile apps, and sponsored weather updates. The mobile device provides home-improvement tips based on their location and offers a product that is in that user's market. They also have a Lawn & Garden Outlook television weather segment that features project tips, which correspond to the online banners that contain new tips every week.

adidas noticed that the brand was not effectively reaching the high school audience. With this, Carat USA created the One Brand Anthem Campaign, which spanned a four-phase strategy involving two key social media hubs. The campaign included activation of 10-second tease pre-roll and 60-second in-banner and rich media videos that drove the spot into the "trending now" section on YouTube. Rich media executions drove traffic to a Facebook application where high school kids could enter images of their "Game Face" for the opportunity to be featured in a TV spot at …

To drive awareness of Dairy Queen's new Mini Blizzard Treat, space150 sent a street team doing "Mini Treats" (or good deeds) across the country in (what else?) a Mini Cooper. The journey of the team lived across social media, and just as the real people the team came across got "Mini-Treatments," so too did the online audience have their chance to get treated. An online contest asked fans to submit videos of their own Mini Treats for a chance to win a Mini Cooper Countryman, just like the street team …

When Farmville wasn't busy playing host to Lady Gaga, it welcomed some less glittery (though no less iconic) company. Old McDonald's had a (virtual) farm on the Zynga game, with the Golden Arches in field form and attractions such as Real Fruit Smoothie fruit markets, Real Fresh Dairy barns, Warm Bun bakeries and McCaf'e caf'es. Players also used McDonald's items (like McCaf'e coffee) as power-ups in the game (just like in real life). Some items, such as the McDonald's hot air balloons are still floating around out there - er, in …