Mobile seemed like the perfect medium to promote the 2011 Buick Regal. The Slingshot Greystripe mobile ad game aimed to change the perception that Buick is your grandfather's car. The campaign tapped emerging media to reach a new audience and demonstrate how Buick Regal can handle any obstacle. The 4.2 percent ad interaction rate with the Regal "Slingshot" game produced four times the average 1 percent click-through rate for static ads on the Greystripe Ad Network. Those who engaged with the game spent an average of one minute and 27 seconds.

Maintaining engagement with travel consumers in order to remain top-of-mind is essential due to the amount of competition for their attention within the travel sector. StrongMail's win-back campaign focused on reengaging email subscribers who booked with Travelocity in 2009 but not in 2010. The campaign utilized timely beach-themed creative for a January launch date and messaging that spoke to being part of an exclusive club, in addition to a 15 percent discount that was above and beyond any other current offers. The campaign performed two to three times greater than existing …

Responsys worked with REI, an outdoor gear and apparel retailer, to redesign their monthly newsletter with the goal of creating a flexible template to elevate REI's brand content and inspire subscribers to get outdoors. The animated "hero" space created an engaging experience with rotating travel imagery, supported by tips, expert advice articles, local activity information, and user ratings and reviews. The newsletter also supports other marketing channels with elements like a personalized link to the subscriber's preferred store and Facebook sharing functionality. Since rolling out the new layout, REI has reported an …

Bing's "Plan a Night Out" member email campaign merged creative and strategy to increase the use of Bing's search by exposing users to new platform features leading up to Valentine's Day. The emails utilized eye-catching subject lines like "Bing: Plan your night (that lasts till morning)" and featured dramatic "hero" images designed to appeal to different audience segments, complete with unique Bing search bars and hot-spot area links. The campaign received nearly a 20 percent increase in open rate compared to average and a 160 percent increase in …

With a targeted, three-part message series, HP and Infogroup were able to solve one of the biggest challenges for email marketers: how to engage inactive subscribers - those who hadn't purchased a product or opened an email in the last six months. First, the team targeted previous purchasers and inactive subscribers, offering ever more valuable discounts throughout the series, and then delivering a clean, simple design with a clear call-to-action. The messages conveyed a sense of exclusivity that stood out from the crowd, broke through the inbox marketing noise, and engaged …

The financial advisor, Euro RSCG Worldwide knew, is always on-the-go, and needs bite-sized information to help influence clients' investment decisions. For the campaign, therefore, the emails broke down hard concepts into easily translatable story lines. Meanwhile, a multimedia campaign introduced the rallying cry, "Globalize Your Thinking," while targeted banner ads asked provocative questions. QR codes led to mobile quizzes, and animated infographics brought key facts to life. As a result, 55 percent of advisors who saw the campaign said they were more likely to recommend Oppenheimer Funds …

With over 11 million members, Best Western Rewards is already one of the hotel industry's most successful loyalty programs. Teaming up with Cendyn allowed BWR to cultivate a loyalty-based growth cycle with targeted communication strategies and tactics to acquire, engage and retain the right customers. To date, Best Western has the most success using Internet and email channels to market its loyalty program. Broken down by affinity group, targeted newsletters have seen a 70 percent increase year-over-year. Along with being highly cost effective, the ability of Web-based marketing to …

For client Dunkin' Donuts, Studiocom created a truly unique promotion.

For Dairy Queen, space150 created a successful social media and marketing campaign for its launch of the Mini Blizzard.

For Sprint Digital's launch of the HTC EVO 3D, Euro RSCG Chicago created an amazing promotional campaign.