HP & Intel hooked up with the hoopster everybody loves to hate and two-time NBA MVP LeBron James to sponsor his cartoon Web series (pitched as "a modern-day 'Fat Albert' "). Not only did HP & Intel nab title sponsorship for every episode and construct short interstitials integrated throughout the series in which characters from the show used HP & Intel products, but they also got live-action LeBron talking about how Intel & HP solutions made the very production of the show possible.

In the face of strong competitive pressure, limited budgets, and eroded share of voice, Quaker had to quickly change perceptions of its brand and regain momentum in heart health. The brand was woven into a custom, sponsored, content-rich destination that brought relevant, interesting tools and information to consumers to help them improve their lives. Everydayhealth.com therefore was the perfect partner for Quaker to draft off of positive and proactive health conversations. External support for this custom content destination included standard banner media, cobranded digital units leveraging EH, mobile ads, and Twitter …

By utilizing current site content, Nickelodeon's shockwave.com and Betty Crocker Fruit Flavored Snacks changed the familiar activity of game play into a new, innovative way to reach moms in a community event by incorporating two things close to their hearts: games and giving back. Shockwave.com and Betty Crocker Fruit Flavored Snacks' Win One, Give One Play to Donate campaign showed strong user engagement and creative, cross-platform, philanthropic execution of a branding initiative. The campaign included Shockwave online, social and CRM promotion to encourage users to play games to win …

DeLonghi wanted to position its products as the perfect gift, as well as drive users in specific markets to in-store demos. JL360 worked with the RGM property, justluxe.com, to develop a program that could meet both needs. As a result, for the key 2010 holiday season, DeLonghi was the justluxe.com Gift Guide sponsor. The sponsorship offered users good value, strong content, and a sweepstakes that attracted about 10,000 contest entries. As the guide sponsor, DeLonghi was featured on the site's home page, as the primary advertiser on all Gift Guide …

Social is an integral part of how JetBlue thinks, acts and behaves - therefore it makes perfect sense for them to be a "first call" for new Twitter opportunities. Using Twitter, JetBlue was able to gain great results in several new advertising launches, such as being among the first to utilize promoted trends when the product was still in beta. This partnership follows JetBlue's DNA of an airline that is first to market with new offerings, and continues to help juxtapose them against the more conservative legacy airlines.

Faced with the task of building buzz about the Kia Optima during the NBA All-Star Game, Initiative partnered with twtmob to reach consumers over Twitter leading up to and during this live event. A branded twitter hash tag was created to drive buzz and encourage mentions of the brand, as well as engage relevant athletes and celebrities, and paid celebrity tweets were used as well. As a result, Kia saw 12 percent more social media buzz on All-Star weekend than Super Bowl weekend.

In building hype for its upcoming fourth season, HBO's True Blood played off of the show's rabid fanbase. What started with a #TBwithdrawal hashtag eventually grew to tbwithdrawal.com, which became the one-stop location for fans to "feed their addiction" as they waited for the new season. Tbwithdrawal.com, the tease campaign landing experience and tweet aggregator, received over 160,000 page views over the course of the campaign. The 24-hour Promoted Trend on May 31 garnered 94.8 million trend impressions, generated 26.6 thousand mentions of #trueblood and10.3 thousand mentions of #TBwithdrawal.

With the largest community of any brand on Facebook, Coca-Cola still works to make the user experience personal for all of its 33 million members. Living by the mantra of "Fans First," the site welcomes engagement from its vocal, passionate brand advocates from around the world who are eager to connect with both Coca-Cola and one another. The sense of community is promoted by fans sharing their experiences with Coca-Cola (and millions of their closest friends) via a fan-centric editorial calendar, consistently exposing them to fresh content.

In order to turn existing loyal fans of the Game of Thrones book series into supporters of the TV adaptation, HBO crafted a social media strategy that focused on advance word-of-mouth, specifically targeting those fans. Users were able to share in the adaptation process through Facebook and YouTube presences early on, then share their excitement over the upcoming premiere with friends and newcomers to the fandom. After its launch, the Game of Thrones Facebook page grew to 150,000 connections before the show even premiered, and has now …

To illustrate the biggest benefits of the new Windows Phone, Deep Focus created a multiphase campaign using social media to get the device in peoples' hands. Because the phone's biggest strength is most evident when populated with user information, Deep Focus created a tool allowing users to try the phone virtually, incorporating their Facebook data and essentially turning it into what their phone would look like after months of use. By letting people experience the power of this new product, they were able to create the leading driver of …