Zimmerman Advertising went minimalist for QVC by using limited copy plus brandtailing to drive results among tough demographics. A simple red heart was the main focus of the ad series, with the message that if you love shopping, then you will love QVC. The to-the-point series helped QVC enjoy a 12 percent growth to its Facebook fan base. The .163 percent click-through rate (CTR) outperformed display industry standards, and was more than triple the average CTR for Facebook ads (according to Webtrends).

Red Square Agency wanted to see if ridiculous, entertaining ads would outperform a consistent, well-crafted campaign, and the answer came back as a resounding "yes." As part of a larger Red Square Agency branding campaign, they targeted the personal Facebook pages of CMOs and other marketing decision-makers to see if their ads, (sample copy: "This ad features a cat") would stand out. Based on the CTR and CPA, they had beaten the competition by 78 percent after five weeks, proving that it's still possible to create a standout Facebook ad.

The FritoLay Farmville partnership combines the scale and engagement of social gamers, mixing paid, owned and earned media. FritoLay's decision to use all-natural ingredients in a variety of its chips prompted OMD to design a place in Zynga's Farmville where players could harvest FritoLay crops and see the all-natural ingredients come to life on the farm. In return for their help, players could enhance their game play. The campaign delivered 1,876,933 new "likes" generated in 24 hours, the results making their way into the Guinness Book of World Records for the …

Hot Wheels changed the perception of the brand, becoming a brand for boys, rather than a toy brand. The campaign began with teasers on Facebook, Twitter, Foursquare and a series of YouTube videos to promote a "distance jump in a four-wheeled vehicle" at the Centennial Indy 500 in 2011. The driver's identity remained a secret until after the stunt to capitalize on buzz. Hot Wheels broke the world record, and the TV special directed fans to the Facebook Tab to reveal the driver. Fans had to "like" the page to discover the …

Hewlett-Packard demonstrated consumer recommendations can generate new followers on social media and more traffic to the Web site after launching a concept to source, display and communicate HP product on a company LinkedIn page. HP wanted to connect with professionals on LinkedIn to encourage other recommends of products and services. Although so simple, it worked. Within two weeks, HP earned 2,000 recommendations from professionals on the site. In turn, those recommendations generated more than 500,000 viral updates about HP products and services. By the end of December, HP had 2,900 recommendations …

McCarthy, Mambro & Bertino created a Facebook application that allowed people to view eight Every Day Value subs and create their own using Subway's breads, vegetables and sauces after the brand realized it was missing an opportunity to connect with young adults. Fans named the subs and posted them to Facebook where visitors could view and vote on their favorite. Top subs were posted to the Subway FreshBuzz Web site. In six months, users created and shared 7,891 subs, which generated 3,433 votes. The application generated 89,000 page views and 21,000 …

Isobar and Yahoo! Sports elevated the idea of conversations in social media by creating a forum on Facebook where sports fans could settle arguments about a variety of topics. Yahoo! Sports wanted to boost its fan base on Facebook. Banner ads promoting the app ran through select communities and blog networks supporting the campaign. Fans turned their arguments into cases - more than 1,000. People promoted their point of view on Facebook, as votes got tallied from 16,000 monthly active users in 20 countries. Grudge Judge has become the second most …

In an interesting use of social media to display Dolby's strengths, this campaign demonstrates, rather than tells consumers about the power of sound. Adam West of Batman fame signed on to host a one-hour live event, the "Dolby Update Theater," to demonstrate how Dolby makes any media experience - including Facebook - more intensely entertaining. Every member of Dolby's Facebook community had their Facebook status update submitted for consideration. The best were read in a live event on the Dolby Update Theater Facebook tab. Banner ads promoting the event ran across …

Sometimes having a generic Web site name isn't enough to increase search engine referral traffic through non-branded keywords, especially when the entire site is built in Flash. The site provides a list of local bakeries by occasion, characters and themes. So, DecoPac redesigned an optimized site using related keywords to connect with cake lovers. It increased overall SEO search engine traffic by 109 percent. The site experienced a 143.7 percent uptick in overall traffic from Google, 144.7 percent in non-brand related search engine traffic, and a 645.3 percent increase in total …

Facing challenges to maintain traffic growth for its online editorial news sites, Optify helped tampabay.com increase organic search rankings by 22 percent, reaching more than 4 million monthly visitors. In some key areas of the site, digital revenue rose as much as 35 percent, compared with the previous year. Keyword tools in Optify's suite enabled the St. Petersburg Times to create specific terms and map them to keywords and Web site pages sharing similar topics such as health, sports or local events. The news site identified well- and poor-performing markets, allowing …