by OMMA Magazine Writers on Aug 22, 8:06 PM
With over 11 million members, Best Western Rewards is already one of the hotel industry's most successful loyalty programs. Teaming up with Cendyn allowed BWR to cultivate a loyalty-based growth cycle with targeted communication strategies and tactics to acquire, engage and retain the right customers. To date, Best Western has the most success using Internet and email channels to market its loyalty program. Broken down by affinity group, targeted newsletters have seen a 70 percent increase year-over-year. Along with being highly cost effective, the ability of Web-based marketing to …
by OMMA Magazine Writers on Aug 22, 8:06 PM
For client Dunkin' Donuts, Studiocom created a truly unique promotion.
by OMMA Magazine Writers on Aug 22, 8:06 PM
For Dairy Queen, space150 created a successful social media and marketing campaign for its launch of the Mini Blizzard.
by OMMA Magazine Writers on Aug 22, 8:06 PM
For Sprint Digital's launch of the HTC EVO 3D, Euro RSCG Chicago created an amazing promotional campaign.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Starcom USA aimed to help reshape Buick's image into one a modern consumer could identify with.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Macy's enlisted Hearst Digital Media to help increase awareness of the fall men's INC Collection.
by OMMA Magazine Writers on Aug 22, 8:06 PM
In 2010, Mars launched Pretzel m&m's and enlisted bbdo to spearhead content integration.
by OMMA Magazine Writers on Aug 22, 8:06 PM
How do you let potential customers know that your company, which they may only know as a copy machine, can help them as a full-on consultancy and take care of all the boring back-office stuff they don't want to do? And make it sexy? With a Ducati motorcycle, of course. The pushdown unit depicting a scene of a Ducati being tested in a wind tunnel with a hapless fellow getting his stack of, um, Xeroxes blown all over the place does the trick quickly, simply and strikingly.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Instead of trying to get the IT professionals to come to their microsite or download an app, Starcom and Oracle went to the IT professionals with a quality and engaging "nanosite." Research indicated that IT professionals are unlikely to ever return to an external "sponsored" Web site or microsite even if they did click through, so the strategy became packing all the information into a neat little experience that appeared across IDG sites frequented by the IT pros. The unit resulted in more than 9,000 senior IT professional registrants.
by OMMA Magazine Writers on Aug 22, 8:06 PM
Is this meta enough for you? OMMA would like to take a moment to recognize the fine online display advertising work promoting Google's online display advertising business. The online ad about online ads outdid most online ads by showing all that an online could be. The rich-media unit alternately morphs into a Twitter widget, a video player, a news and weather forecast, a Googleized game of the arcade classic "Breakout," and an interface for a Google Books library (where many of the volumes are about advertising, by the way).